Executive, International Marketing

Responsibilities

• Marketing Management
  • Execute international marketing and enrolment strategies and plans.
  • Organise and participate in international marketing and enrolment activities initiated by agents, embassies, or government ministries.
  • Generate international leads through adequate and regular marketing activities.
  • Implement school marketing plans internationally and engage in school marketing activities.
  • Identify and explore collaboration projects.
  • Liaise with foreign embassies and government ministries on institution recognition and student sponsorship opportunities.
• Achieve both direct and country enrolment targets as assigned.
• Provide effective course counselling to international students from all enquiry sources leading to enrolment.
• Follow up on all leads based on the stipulated turnaround timeline towards enrolment.
• Establish targeted number of collaboration projects.
• Agent Management
  • Identify, evaluate, and appoint agents who can contribute to international enrolment.
  • Manage agents based on key account management approaches.
  • Provide prompt support and response to agents based on stipulated turnaround time, including commission processing and response to enquiries.
  • Assist agents in international student enquiries and registrations.
  • Continuously engage with agents in organising marketing and enrolment activities.
• Services and Administrative
  • Conduct market surveys and prepare market analysis quarterly.
  • Maintain process and operational efficiency of the department while keeping the team motivated.
  • Ensure all marketing proposals and reports are completed and submitted in a timely manner.
  • Ensure sufficient resources to cope with internal and external activities.
  • Work with Visa Processing Unit to reduce visa rejection cases due to incomplete documents.
• Development
  • Assist in the development projects and programmes undertaken by Sales & Marketing such as:
    • The implementation of customer care surveys/feedback.
    • Any other projects that may arise from time to time.

Requirements

• Possess a Bachelor’s Degree in any field.
• Minimum 2–3 years of related working experience.
• Proactive and self-motivated, with the ability to work independently as well as participate within a team.
• Able to work under pressure and meet deadlines, possess a mature attitude, and be a good team player.