Admission Executive

Full Time, onsite
XCL Education Malaysia
Damansara Jaya, Malaysia

RM 3,500 - RM 4,000 / month

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Main purpose

To manage individual pipeline to meet annual targets/budgets.
To adopt process applications and risk-based thinking in pipeline management.
To serve as the effective liaison between the school and Korean parents, assisting parents as needed.
To always maintain and uphold high quality customer services.

Roles and responsibilities

1. Lead and student recruitments

Assist the M&A Manager to develop and implement effective marketing strategies to create prospects for the school.
Explore sales / new market catchment opportunities to generate new leads/applicants to meet enrolment target through campus campaigns/activities, outreach programmes (feeder schools/kindergarten), partnerships such as international recruitment agencies, corporate companies, developers, and others.
Support the M&A Manager on various marketing activities which include school visits/exhibition, Open Day/Info Weeks, mall roadshow, outreach programmes and other marketing events and activities.
Assist in Market intelligence – Competitors analysis and other research-based reports.
Assist the M&A Manager to monitor the enrolment pipeline progress to ensure the admission team can convert and meet the enrolment targets.
Ensure all leads are follow up and manage individual pipeline target enrolments.

2. Admission – Leads to Enrolment Conversions

Responsible on monitoring daily leads pipelines received from different marketing channels – offline + online.
Provide counselling and guidance on admissions requirements to prospective parents/students.
To ensure pipeline management complies to the CRM KPI and compliances.
To ensure related enquiries information and updated marketing activities/events are precisely keyed into Marketing Module/ CRM daily.
To support the M&A Manager on all admission team – weekly / monthly admission pipeline to ensure target enrolment conversions are met.
Responsible for all correspondence inquiries, advice on enrolment and provide support to parents/students throughout the enrolment process.
Ensure that excellent and timely customer service is always provided to students, parents, and other stakeholders in line with the school’s procedure and vision. To call new opportunities assigned daily.
To actively identify, acquire, and develop new sales opportunities and to convert the unconverted leads into opportunities.
To maintain consistent contact with prospective students throughout the enrolment process and, achieve defined sales objectives/target.
Outstanding communication and relationships with internal (within school) and external stakeholders (feeder markets) are established and maintained.
Ensure relevant policy, procedure and guidelines governing the Admissions Department are in place.
To assist and invigilate assessment tests for prospective students. These include arranging for the marking and safekeeping of the test papers, to inform parents on the results and to conduct follow-up until registration/enrolment.

3. Marketing Strategies and Planning – Campus

Identify marketing opportunities by identifying consumer requirements, defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected businesses; establishing target market share.
Conduct surveys to gather feedback for continuous improvements.
Collaborate with academics on marketing supports to generate brand awareness of the school.
Support the Central Marketing team on content planning and management for all medias and Below-The-Line (BTL) materials (brochures, posters, flyers etc).

4. Exhibitions and Event Management

Strategies and plan effective events and initiative to drive new leads and enrolment for each intake.
Coordinate with both Central marketing team on all marketing collaterals supports / digital performance campaign to drive awareness and leads to the events/exhibition/initiatives.
Work with Academics on showcasing the schools’ curriculum/facilities to parents / students.
Work with campus social media personnel/team on organic campaigns to drive awareness for the events/exhibition/initiatives.
Represent and promote the Company at event launches, trade fairs and exhibitions.
Conduct GAP analysis for every event with DMA/CP/Central Marketing Team on how to improve and optimised the next events/exhibitions/initiatives.
To be involved in other ad-hoc projects as and when assigned by the Company.

5. Liaison for the parents in the Korean community.