Digital Marketing Executive

Job Responsibilities

• Plan, develop, and implement comprehensive marketing strategies to enhance brand visibility and drive customer acquisition on various social media platform (Facebook, Instagram, TikTok, etc)
• Conduct comprehensive market research to evaluate demand, brand positioning, and awareness of company products. Utilise insights for informed decision-making.
• Identify, collaborate and build relationships with influencers relevant to the brand, manage influencers marketing campaigns, negotiate contracts and manage influencer agreements.
• Create, manage, and publish all social media content, maintaining brand consistency. Craft effective marketing copy to achieve social media campaign objectives.
• Oversee online marketing initiatives, including SEO/SEM, social media marketing, KOL collaborations, affiliate marketing, digital advertising, and display advertising campaigns.
• Oversee the performance of e-commerce platforms and implement strategies to improve both online sales and customer retention.
• Utilise analytics tools to track and report on key performance indicators related to digital marketing and e-commerce operations.
• Coordinate and collaborate with internal and external teams to fulfil necessary deliverables. Foster a collaborative environment to drive successful marketing campaigns.

Job Requirements

• Candidate must possess at least a Bachelor's Degree in Business and Marketing, or any relevant course of studies
• At least 2 years of experience in digital marketing channels
• Good Comprehension of English and Bahasa Malaysia
• Photography, videography & editing skills is a plus
• Proven ability to develop and execute marketing strategies.
• Excellent organisation skills, detail-oriented and ability to multitask.
• Excellent verbal, copywriter, and interpersonal communication skills.
• Able to work independently

Job Type: Full-time

Pay: RM2,500.00 - RM4,500.00 per month

Schedule:

• Day shift

Application Question(s):

• Do you have experience in collaborating with influencers/brands?
• What is your expected salary?
• What is your previous salary?
• Do you have experience in executing and optimising digital ads for Facebook/Instagram/TikTok?

Experience:

• Digital Marketing: 2 years (Preferred)