Digital - Marketing Specialist - Malaysia

Salary undisclosed

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Responsibilities:

Taking ownership of our group digital marketing strategy
Establishing and maintaining positive relationships with all stakeholders.
Supporting internal stakeholders on marketing activity (such as webinars) and providing recommendations on how to increase the effectiveness
Utilize a broad mix of digital marketing / campaign tactics to drive measurable engagement and revenue growth
Report regularly on program performance, build dashboards that track performance
Consistently test, iterate, and optimize marketing programs with the goal of improving performance and informing the development of future initiatives
Developing targeted programs and campaigns that help commercial teams move prospects and customers from demand to lead to sales opportunities
Align with teams across the group to organize campaigns at the country level and achieve shared business outcomes
Proposing suitable improvements to enhance/optimize our digital presence
Ensure group digital content is consistently up to date
Creating a knowledge base to educate stakeholders on the resources available and the various procedures to obtain support from the digital team.

Requirements:

3+ year experience in similar role
Track record of launching successful marketing campaigns with measurable KPI
Strong content marketing & SEM experiences at both the strategic and tactical level
Ability to translate customer insights into marketing activities that achieve tangible results
Strong analytical and problem-solving skills, including the ability to synthesize quantitative and qualitative business insights about various digital marketing programs for customer engagement and sales growth
BA/BS, Marketing, eCommerce, Business Administration, or related degree is a plus
Highly organized and detailed oriented, able to handle diverse instances and working under strict timelines in collaboration with the cross-functional matrix organization
Strong written and communication skills to influence internal and external stakeholders
Proficient in Microsoft Office 365 – specifically, PowerPoint, Excel & project management skills
A team player with a can-do attitude with the ability to work proactively and independently
Acts with urgency, seeks new ideas, and is always able to suggest alternatives when faced with obstacles
Ability to work well under pressure and have excellent interpersonal and communication skills
Demonstrates strong personal ethics and a sense of purpose
Willingness to learn and explore new trends and technology