Product Marketing Executive - (Health Supplement / Medical Devices)

Responsibilities:

• Able to analyze market trends and propose new business ideas and expansion.

• Able to handle product-related inquiries

• Plan and conduct product training for internal parties and external retailers

• Overseeing and developing marketing campaigns

• Devising and presenting ideas and strategies

• Writing and proofreading creative content

Details of Job Roles:

1. Sales Strategy and Execution:

- Develop and implement effective sales strategies to drive revenue growth and achieve sales targets for health products.

- Identify target markets, customer segments, and key decision-makers to maximize sales opportunities.

- Monitor sales performance, track key metrics, and provide regular reports to management on sales activities and results.

2. Marketing Campaigns and Promotions:

- Develop and execute integrated marketing campaigns to create awareness, generate leads, and drive product demand.

- Collaborate with the creative builder team to create marketing materials like brochures, presentations, and online content.

- Utilize digital marketing channels, social media, and email marketing to reach target audiences effectively.

- Analyze market trends, competitor activities, and customer feedback to refine marketing strategies and messaging.

3. Product Positioning and Branding:

- Conduct market research and competitive analysis to identify unique selling propositions and positioning for health products.

- Develop a deep understanding of customer needs, preferences, and pain points to tailor marketing messages and product positioning.

- Collaborate with cross-functional teams, including product development and regulatory, to ensure product compliance and market readiness.

4. Relationship Management and Collaboration:

- Collaborate closely with internal teams, including sales and geo marketing team, special project team, frontliner alproeans and customer support, to ensure seamless execution of sales and marketing strategies.

- Provide training and support to the sales team to enhance their product knowledge and selling skills.

- Cultivate strong relationships with healthcare professionals, opinion leaders, and key industry influencers to drive product endorsements and referrals.

Qualifications:

· Bachelor's degree in Nutrition or a related field, with a strong understanding of nutritional principles and supplements.

· Proven experience in marketing or a related role, preferably in the health or wellness industry.

· Exceptional interpersonal skills, with the ability to communicate complex nutritional information clearly and effectively.

Benefits:

- Staff Price

- Increment and Bonus

- Training and Career Development