Marketing Specialist / Marketing Executive

RM 3,500 - RM 4,200 / Per Mon

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Marketing Specialist / Marketing Executive

Responsibilities

1) Brand Promotion

Develop and implement marketing strategies to enhance brand recognition and market position within the sportswear industry.
Create and communicate a compelling brand story, emphasizing professionalism, style, and functionality.

2) Event Collaboration and Promotion

Identify partnership opportunities with marathon organizers, sports institutions, and running communities to create customized marketing campaigns.
Plan and promote brand exposure during events, such as banners at starting and finishing points or sponsorship of race prizes.

3) Content Planning and Creation

Craft engaging content related to sportswear, including product descriptions, key features, and marathon storytelling.
Produce captivating videos, images, and short films for social media promotion and online advertising.

4) Social Media Management

Oversee and optimize social media platforms (e.g., Instagram, Facebook, LinkedIn, X) to enhance audience engagement.
Organize online challenges such as running trackers or outfit-sharing contests to increase brand exposure.

5) Product Marketing Support

Plan product launch campaigns to support the introduction of new products to the market.
Gather customer feedback and collaborate with design and production teams to improve offerings.

6) Digital Marketing and Advertising Management

Design and execute digital ad campaigns (e.g., Google Ads, Facebook Ads) to drive website traffic and increase sales.
Regularly monitor and analyze ad performance to optimize ROI (Return on Investment).

7) Market Research and Competitive Analysis

Stay informed on trends in the running industry, consumer preferences, and competitors’ strategies to devise effective marketing plans.

8) Event Planning and Execution

Represent the company at industry expos, trade shows, and sports events to showcase products and enhance brand influence.
Organize runner community events to foster customer interaction with the brand.

Required Skills

Marketing Experience
1–3 years of experience in marketing, branding, or related fields.
Prior experience in the sportswear industry or marathon-related roles is an advantage.
Content Creation and Planning
Exceptional writing skills to create content that appeals to runners.
Strong creativity for planning innovative marketing campaigns and activities.
Social Media Expertise
Proficiency in operating and promoting platforms like Instagram, Facebook, and TikTok.
Understanding how to boost engagement and brand visibility on social media.
Digital Marketing Skills
Expertise in running digital ad campaigns and SEO optimization tools (e.g., Google Ads, Meta Ads, Google Analytics).
Communication and Collaboration
Strong verbal and written communication in both English and Mandarin.
Ability to collaborate closely with event organizers, partners, and internal teams to ensure project success.
Project Management
Capable of handling multiple marketing tasks simultaneously, meeting deadlines, and achieving goals.
Market Insight
Deep understanding of running culture and marathon trends to identify and leverage market opportunities.

Preferred Qualifications

Experience participating in or working with marathons or other running events.
Familiarity with the production, design, or sales of sportswear.
Proficiency in photography, video editing, or graphic design software (e.g., Canva, Photoshop, Premiere).
Established connections or resources with race organizers, running groups, or related brands.

Job Types: Full-time, Permanent

Pay: RM3,500.00 - RM4,200.00 per month

Benefits: