Marketing Executive

Key Responsibilities:

• Strategic Marketing Planning:
• Develop and implement comprehensive marketing strategies to enhance brand visibility and drive student enrollment.
• Conduct research to identify target audiences, trends, and competitive analysis.
• Corporate Communication:
• Manage and execute effective corporate communication strategies to uphold the institution’s image.
• Draft press releases, corporate announcements, and official statements.
• Build and maintain relationships with media outlets and other external stakeholders.
• Content Creation and Branding:
• Develop high-quality marketing content, including brochures, newsletters, and social media posts, aligning with the institution’s branding.
• Ensure all communication materials reflect consistent messaging and corporate identity.
• Digital Marketing and Social Media Management:
• Oversee social media platforms and digital campaigns, ensuring alignment with marketing objectives.
• Monitor and analyze digital marketing performance to optimize reach and engagement.
• Event Management:
• Plan, organize, and participate in promotional events, including open days, education fairs, and corporate functions.
• Represent the college professionally at external events and networking opportunities.
• Collaboration and Coordination:
• Work closely with internal departments and the sales team to align marketing efforts with institutional goals.
• Coordinate with external vendors for marketing materials and services.
• Reporting and Analysis:
• Track and report the performance of marketing campaigns, providing actionable insights for improvement.
• Maintain an updated database of leads, partners, and campaign metrics.

Requirements:

• Education:
• Bachelor’s degree in Corporate Communication, Marketing, Business Administration, or a related field.
• Experience:
• Minimum 1 year of experience in marketing, with a strong background in corporate communication.
• Proven experience in managing corporate communication tasks and maintaining media relationships.
• Skills:
• Excellent communication and interpersonal skills.
• Strong knowledge of corporate branding and public relations.
• Proficiency in social media management tools and digital marketing strategies.
• Creative thinking and attention to detail.
• Ability to manage multiple projects and meet deadlines.

Job Type: Full-time

Pay: RM1,700.00 - RM3,000.00 per month

Benefits:

• Opportunities for promotion
• Professional development

Schedule:

• Monday to Friday

Education:

• Diploma/Advanced Diploma (Required)

Experience:

• Marketing: 1 year (Required)