Marketing Manager (Malaysia/ K-Beauty Marketer/ Ksisters/ 5+ Years Experience)
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Description
Ksisters is looking for a passionate and experienced K-Beauty Marketer to join our expanding team in Malaysia. This is a unique opportunity to shape the launch of Ksisters’ products in Beauty & Health Store (e.g. Watsons and Guardian) while working closely with global K-beauty trends and renowned IP collaborations.
About Ksisters
Ksisters is a leading K-beauty and lifestyle brand, headquartered in Singapore and now expanding into Malaysia. Known for curating high-quality and hard-to-find Korean products, Ksisters connects customers with the best of K-beauty, skincare, and wellness. With a strong emphasis on community and education, we have built a loyal following of K-beauty enthusiasts through innovative campaigns and personalized experiences.
As we embark on our Malaysia journey, we are excited to create new opportunities for local talents to join our growing family and shape the future of Ksisters in this vibrant market.
Responsibilities
- Develop and execute marketing campaigns to support product launches, including pop-ups, PR activations, and influencer outreach in order to hit launch target
- Manage and grow relationships with influencers and content creators, focusing on user-generated content (UGC).
- Create marketing materials aligned with Brand identity.
- Lead the development and execution of social media campaigns
- Work with Channel’s marketing teams to ensure brand visibility and promotion at all levels.
- Analyze campaign performance and provide data-driven insights for optimization.
Requirements
- Minimum 2 years’ experience in K-beauty marketing, preferably with brands listed in Watsons or Guardian.
- Strong understanding of the Malaysian retail and beauty market.
- Proven experience in planning and executing successful marketing campaigns, including event activations and influencer management.
- Creative mindset with a passion for K-beauty trends and customer engagement.
- Excellent communication and organizational skills.
What we offer
- The chance to build Ksisters Malaysia from the ground up.
- Collaborative and dynamic work culture.
- Opportunity to work with globally recognized brands and products.