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Senior Marketing Executive

RM 3,500 - RM 4,500 / Per Mon


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1. Social Media Management

- Develop and execute content strategy for social media platforms (e.g Instagram, Twitter, Facebook, TikTok, XiaoHongShu etc)

- Create and manage a content calendar to ensure consistent and engaging posts aligned with marketing goals.

- Coordinate with the team to capture high-quality photos, videos, and promotional materials showcasing the shop and prizes.

- Respond to comments, messages, and interactions promptly and professionally to foster engagement and customer satisfaction.

- Track and analyze social media performance metrics to optimize content and strategy.

- Run paid advertising campaigns on social platforms to increase brand awareness and foot traffic.

2. Collaboration

- Identify and build partnerships with merchandise suppliers (e.g., food, snacks, toys) to attract more customers.

- Partner with nearby businesses (cafes, restaurants, and retail shops) to create mutually beneficial marketing campaigns.

- Collaborate with influencers or content creators to promote the shop and events through authentic and engaging content.

3. Events & Promotions

- Plan, organize, and execute themed events for major celebrations and holidays (e.g., Christmas, Chinese New Year, Halloween, Valentine’s Day etc).

- Coordinate seasonal promotions, tournaments, or challenges to attract new customers and retain existing ones.

- Manage event logistics, including decorations, prizes, and customer participation strategies.

- Promote events through online and offline channels to maximize attendance and engagement.

- Coordinate with team for arrangement of shop's products, prizes and merchandizes.

4. Budget Management

- Develop and manage the marketing budget, ensuring cost-effective allocation of resources.

- Monitor expenses and ROI for campaigns and events to maintain financial efficiency.

- Negotiate with vendors and suppliers to secure the best deals for marketing materials and event needs.

5. Competitor Analysis & Market Research

- Conduct regular competitor analysis to understand market trends and promotional strategies.

- Stay updated on industry trends and customer preferences to adjust marketing approaches accordingly.

- Gather customer feedback to improve service offerings and tailor marketing campaigns.

6. Creative Direction

- Provide creative direction for in-store branding, promotional materials, and advertisements.

- Develop unique and eye-catching themes or concepts to differentiate the claw machine shop from competitors.

- Oversee the design and production of flyers, posters, banners, and other marketing collateral.

7. Customer Engagement

- Monitor point redemption programs to encourage repeat visits.

- Design in-store experiences that enhance customer enjoyment and satisfaction, such as lucky draw, interactive displays, points redemption systems.

- Monitor customer behavior and feedback to improve the shop’s appeal and offerings.

8. Team Leadership

- Train and mentor staff to support marketing initiatives, including event coordination and customer interaction.

- Delegate tasks effectively to ensure smooth execution of marketing plans.

- Foster a collaborative and innovative environment within the team to encourage fresh ideas.

9. Reporting & Analytics

- Compile regular reports on marketing performance, including social media metrics, campaign ROI, and customer engagement levels.

- Use data insights to refine marketing strategies and improve outcomes.

  • Proven experience in marketing, brand management, and partnership building.
  • In-depth understanding of digital marketing strategies.
  • Excellent project management skills, with the ability to oversee multiple campaigns and meet deadlines.
  • Experience in managing budgets and allocating resources effectively for marketing campaigns.
  • Annual leaves
  • Medical leaves
  • Parking
  • Incentives / Allowances / Bonus
  • EPF
  • SOCSO