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Digital Marketer, Senior Executive

RM 3,800 - RM 4,800 / Per Mon


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Key Responsibilities:

E-Commerce Marketing Strategy

  • Develop and implement tailored marketing strategies for platforms like Shopee, TikTok, Facebook, and Instagram.
  • Conduct competitor analysis and market research to identify trends and opportunities.
  • Collaborate with the sales and product teams to align marketing strategies with business objectives.

    Platform-Specific Marketing

    • Drive performance marketing campaigns on TikTok Ads, Shopee Ads, Facebook Ads, and Instagram Ads.
    • Create platform-specific content to increase engagement and conversions.
    • Optimize store visibility on Shopee and similar marketplaces, ensuring alignment with campaigns.

      Campaign Execution & Management

      • Plan and execute promotional campaigns, product launches, and seasonal events.
      • Coordinate with designers and content creators to develop high-quality visuals and videos for campaigns.
      • Monitor and adjust campaigns in real-time to maximize ROI.

        Optimization & Growth

        • Continuously optimize ad performance, audience targeting, and creative assets to improve key metrics.
        • Analyze customer behavior on e-commerce platforms to enhance the shopping experience.
        • Identify and explore new strategies for social commerce and influencer collaborations.

          Data Analysis & Reporting

          • Track, analyze, and report on campaign performance, including metrics such as CTR, CPC, ROI, and conversion rates.
          • Use insights to refine strategies and make data-driven decisions.
          • Prepare post-campaign analyses to identify successes and areas for improvement.

Job Description: Digital Marketer

Position Overview:We are seeking a creative and data-driven Digital Marketer to lead our e-commerce marketing initiatives across platforms such as TikTok, Shopee, Facebook, and Instagram. This role will focus on crafting effective marketing strategies, optimizing performance, and driving growth for our pet food brand. The ideal candidate has a strong background in social media and e-commerce platforms, coupled with a passion for achieving measurable results.

Qualifications & Skills:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Minimum of 2 years of experience in e-commerce marketing, with a focus on TikTok, Shopee, Facebook, and Instagram.
  • Proven track record of executing successful social media and e-commerce campaigns.
  • Strong knowledge of ad management tools and analytics on the mentioned platforms.
  • Excellent content planning and campaign management skills.
  • Analytical mindset with the ability to interpret data and provide actionable insights.
  • Passion for pets and familiarity with the pet food industry is a bonus.

    Why Join Us?

    • Be part of a team innovating in the pet food industry.
    • Opportunity to work on exciting campaigns and drive tangible growth.
    • Collaborative and supportive work environment with growth opportunities.

      If you’re a motivated marketer with expertise in social media and e-commerce platforms, we’d love to have you on board!

  • KWSP + Socso
  • Quarterly Performance Incentive
  • Medical claim
  • Attendance Reward
  • Annual leaves