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Digital Marketing Specialist

Salary undisclosed

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About the role

Pertubuhan Peduli Insan Malaysia is seeking an experienced Digital Marketing Specialist to join our dynamic team in Shah Alam, Selangor. In this full-time role, you will be responsible for executing and optimizing digital marketing campaigns across platforms like Google Ads, Meta Ads, and others. Focus on SEO/SEM, performance analysis, and supporting strategic development. Collaborate with the team to implement effective marketing plans and ensure results-driven campaign execution.

What you'll be doing

  • Execute and monitor digital marketing campaigns, making adjustments to optimize for maximum ROI
  • Conduct keyword research and implement SEO and SEM strategies for content optimization and link-building to enhance search visibility
  • Execute comprehensive digital marketing plans and strategies that align with organizational goals to drive brand awareness and conversions
  • Collaborate with content creators to conduct research on effective keywords, audience behavior, and content trends, providing strategic recommendations
  • Generate and present performance reports on digital marketing campaigns, analyzing key metrics, and providing actionable insights for future strategies

What we're looking for

  • Diploma or Bachelor's degree in Business Administration, Marketing, Digital Marketing, Media, or a related field (a Bachelor's or higher degree is preferred)
  • At least 3 years of experience in social media and digital marketing (experience in non-profit organizations is a plus)
  • Expertise in managing Google Ads and Meta Ads platforms (certifications from Google and Meta are preferred
  • Experience with additional platforms like TikTok Ads, X Ads, Bing Ads, and others is a valuable advantage
  • Strong understanding of SEO and SEM
  • Strong analytical and reporting abilities
  • Intermediate English proficiency (advanced English is preferred)
  • Excellent communication skills
  • Creative and innovative thinker

Job Types: Full-time, Contract
Contract length: 12 months

Pay: RM4,500.00 - RM6,000.00 per month

Benefits:

  • Additional leave
  • Flexible schedule
  • Maternity leave
  • Professional development

Schedule:

  • Day shift
  • Monday to Friday

Supplemental Pay:

  • Overtime pay

Application Question(s):

  • Have you worked with a Non-Profit Organization (NGO) before?
  • Describe your experience with SEO and SEM.
  • How would you rate your English language skills?
  • Could you describe a successful plan you have previously developed or implemented as a digital marketer?

Education:

  • Diploma/Advanced Diploma (Required)

Experience:

  • Managing Google Ads campaigns: 3 years (Required)
  • Managing Meta Ads campaigns: 3 years (Required)
  • Managing campaigns on other advertising platforms: 3 years (Required)

Expected Start Date: 01/13/2025