Marketing Executive

Salary undisclosed

Checking job availability...

Original

Simplified

Job Description

1. Marketing Strategy & Planning

Collaborate with the Executive Director and department heads to develop comprehensive marketing strategies tailored for QO’s professional services, including intellectual property (IP), corporate advisory, and company secretarial services.
Plan and implement integrated marketing campaigns, balancing online, offline, and social media initiatives to achieve business objectives.
Analyze market trends and client needs to refine marketing strategies and identify new growth opportunities.

2. Campaign Management & Lead Generation

Develop and execute lead-generation campaigns through LinkedIn, Google Ads, email marketing, and other professional platforms.
Monitor and optimize the lead funnel, ensuring high-quality leads for the sales team to pursue.
Identify advertising opportunities in relevant industry-specific publications, media, and events to expand brand visibility.

3. Social Media & Online Presence

Manage QO’s social media accounts on platforms such as LinkedIn, TikTok, Instagram, XiaoHongShu (XHS), Facebook, and YouTube, ensuring content is professional and engaging.
Collaborate with the CEO to develop a personal branding strategy, positioning them as an industry thought leader.
Create, curate, and manage content for the CEO’s social media accounts, including posts, articles, videos, and live event updates.
Track and analyze social media performance to continuously improve engagement and reach.

4. Content Creation & Branding

Produce professional, high-quality marketing materials, including brochures, newsletters, case studies, service sheets, blog posts, and white papers.
Write and proofread marketing copy, ensuring alignment with QO’s tone, standards, and branding.
Develop multimedia content such as videos and infographics to support marketing campaigns and client education.

5. Newsletter Management

Design and manage QO’s monthly or quarterly client newsletters, focusing on industry updates, service highlights, and thought leadership.
Collaborate with internal teams to gather content and ensure newsletters address client needs and interests.
Monitor newsletter performance through analytics and implement strategies to improve engagement rates.

6. Market Research & Data Analysis

Use analytics tools (Google Analytics, LinkedIn Insights) to measure the effectiveness of campaigns, newsletters, and lead generation efforts.
Provide actionable insights and prepare monthly reports on marketing performance for the Executive Director.

7. Database & CRM Management

Maintain and update client and prospect databases to ensure accurate segmentation for targeted marketing efforts.
Utilize CRM tools to track leads, manage campaigns, and monitor customer interactions for a streamlined workflow.
Ensure timely follow-ups and lead nurturing through automated tools and personalized outreach.

Requirements

Education: Bachelor’s degree in Marketing, Communications, or a related field.
Experience: Minimum 1-2+ years in marketing, preferably in professional or corporate services.
Strong experience with marketing for professional services, including corporate advisory, legal, or intellectual property sectors.
Proficiency in digital marketing tools (Google Analytics, Meta Ads Manager, CRM systems) and email marketing platforms.
Expertise in content creation, including newsletters, blogs, and social media content tailored for professional audiences.
Strong analytical skills to evaluate campaign effectiveness and provide actionable insights.
Basic design and video editing skills (e.g., Canva, Photoshop, or similar tools).
Professional demeanor with attention to detail.
Creative thinker with the ability to adapt content for diverse platforms and professional audiences.
Proactive and organized, with strong multitasking skills.
Collaborative team player with excellent communication and relationship-building skills.
Able to work independently with minimal guidance
Ability to translate technical services into engaging marketing content that resonates with QO’s target clients.
Fresh graduates are welcome.