Digital Marketing Specialist

Job Scope:

• Strategy & Planning
• Develop and implement comprehensive digital marketing strategies across various channels, with a focus on Google Ads, Meta Ads, and other social media platforms.
• Analyze market trends, audience insights, and competitor strategies to optimize digital marketing efforts.
• Campaign Management
• Create, manage, and optimize paid search and social media campaigns on Meta (Facebook, Instagram) and Google (Search, Display, YouTube).
• Monitor performance metrics and KPIs to ensure campaigns achieve or exceed benchmarks, driving both brand visibility and conversions.
• Certification and Skill Application
• Utilize advanced knowledge from Meta and Google certifications to enhance ad targeting, creative optimization, and budget allocation.
• Stay up-to-date on changes in Google and Meta algorithms, policies, and best practices to maintain high campaign effectiveness.
• Content & Creative Coordination
• Collaborate with the content and creative teams to develop ad creatives, landing pages, and other assets that align with campaign objectives.
• Optimize content for relevance, engagement, and conversion, tailoring messaging based on platform and audience.
• Data Analysis & Reporting
• Conduct in-depth data analysis to measure campaign performance and ROI, using Google Analytics, Meta Business Insights, and other analytics tools.
• Generate regular performance reports, providing insights and recommendations for optimization to management and clients.
• SEO & SEM Integration
• Support SEO efforts to complement paid strategies, ensuring keyword alignment and effective search engine marketing (SEM) practices.
• Identify and leverage high-performing keywords for both organic and paid strategies to drive maximum traffic and conversions.
• Budget Management
• Manage digital ad budgets across platforms, ensuring optimal allocation for maximum ROI.
• Forecast and report on budget expenditures, adjusting as needed to meet campaign goals efficiently.
• Client Communication & Reporting
• Prepare and present campaign strategies, performance updates, and recommendations to clients or management.
• Act as a point of contact for client inquiries related to digital campaign performance and optimizations.
• Trend Analysis & Continued Learning
• Continuously explore new features and trends in Meta and Google platforms, applying these insights to keep campaigns innovative.
• Participate in additional training and obtain further certifications as necessary to enhance expertise in digital marketing.

Qualifications:

• Certifications: Meta Certified Digital Marketing Associate and Google Ads Certification (in Search, Display, or Video as applicable).
• Strong analytical skills with proficiency in Google Analytics, Meta Business Suite, and digital advertising platforms.
• Excellent understanding of audience segmentation, keyword strategies, and A/B testing techniques.
• Having experience with 小红书 is a plus point

Job Types: Full-time, Part-time, Permanent, Contract, Temporary, Freelance
Contract length: 12 months

Pay: RM2,800.00 - RM5,000.00 per month

Expected hours: 20 per week

Benefits:

• Maternity leave
• Opportunities for promotion
• Professional development

Schedule:

• Fixed shift
• Monday to Friday
• On call

Application Question(s):

• Do you have experience on 小红书？
• What is the average CPL for property or products your client selling? (best record)
• How you help your client to lower down their CPL? (how and by how many %)