Website Marketing and Traffic Specialist

Job Summary:

As a Website Traffic and Marketing Specialist, you will play a pivotal role in increasing website traffic, optimizing customer acquisition channels, and enhancing the overall online shopping experience. You will be responsible for developing and executing data-driven marketing strategies to attract, retain, and convert visitors into loyal customers.

Key Responsibilities - Lead and guide Marketing Agencies for the following

Traffic Generation -

• Develop and execute strategies to drive traffic to the brand's website through paid, earned, and owned media channels.
• Manage and optimize pay-per-click (PPC) campaigns, including Google Ads and social media advertising.
• Collaborate with SEO specialists to implement on-page and off-page SEO best practices.

Content Marketing

• Support Brand to plan and execute compelling content strategies, including blog posts, newsletters, videos, and social media campaigns, to attract and engage target audiences.
• Work closely with design teams to produce high-quality visuals and copy aligned with the brand's identity.

Performance Monitoring

• Track, analyze, and report website traffic, engagement metrics, and conversion rates using tools like Google Analytics, SEMrush, and Hotjar.
• Identify trends and provide actionable insights to improve campaign performance.

Campaign Management

• Work with agencies to design and implement email marketing campaigns to drive traffic and sales.
• Work with agencies to partner with influencers and affiliates to amplify brand awareness and website visits.

E-Commerce Optimization

• Collaborate with operation teams to ensure product pages are optimized for search, usability, and conversion.
• Conduct A/B testing to improve website performance and marketing campaign effectiveness.

Collaboration

• Work closely with the social media, PR, and digital marketing to ensure a cohesive brand message across channels.
• Liaise with external agencies and partners for specialized marketing initiatives.

Qualifications:
1) Experience: ~3 years of experience in fashion / apparel digital marketing, website traffic growth, or related fields, preferably in the fashion or e-commerce industry.

2) Skills

• Proficiency in digital marketing tools and platforms (Google Ads, Meta Ads, Google Analytics, Rakuten, etc.).
• Strong knowledge of SEO, SEM, and content marketing.
• Data-driven mindset with excellent analytical skills.
• Strong project management and organizational skills.

3) Education

• Bachelor’s degree in Marketing, Business, or a related field.

4) Qualities

• Passion for fashion and a deep understanding of digital consumer behavior.
• Creative thinker with a proactive approach to problem-solving.
• Ability to thrive in a fast-paced and dynamic environment.

Job Type: Full-time

Pay: Up to RM15,000.00 per month

Benefits:

• Health insurance
• Opportunities for promotion
• Professional development

Schedule:

• Fixed shift

Supplemental Pay:

• 13th month salary

Experience:

• tools & platforms (Google/Meta Ads, Google Analytics & etc: 3 years (Preferred)
• fashion /apparel digital marketing, website traffic growth: 3 years (Preferred)

Work Location: In person

Expected Start Date: 03/01/2025