Content Creator

As a Content Creator, you will be responsible for developing, curating, and distributing engaging content across our digital channels. You will work closely with our marketing teams to create compelling stories, blogs, videos, social media posts, and other media formats. Key Responsibilities: Content Development & Creation: Produce original and engaging written, visual, and multimedia content (e.g., articles, blogs, videos, social media posts) related to the automotive industry. Create content that showcases new car models, car reviews, automotive news, tutorials, maintenance tips, and general industry trends. Develop visually appealing and informative content that resonates with the target audience and supports brand messaging. Social Media Management: Manage social media accounts (Instagram, YouTube, Facebook, TikTok, etc.) by creating and posting relevant automotive content to engage followers. Track and analyze social media metrics to understand audience preferences, improve content performance, and optimize content strategy. Interact with the community, respond to comments, and foster discussions around automotive topics. Photography & Videography: Capture high-quality photos and videos of vehicles, automotive events, product launches, and behind-the-scenes moments. Edit and produce professional videos for YouTube, social media, or promotional campaigns. Ensure content aligns with the brand’s aesthetic and quality standards SEO & Content Optimization: Implement SEO best practices to optimize website and blog content for search engines, improving visibility and engagement. Conduct keyword research and integrate SEO strategies into written content to enhance online reach. Collaboration with Teams: Work closely with the marketing team to align content with promotional campaigns and brand goals. Collaborate with influencers, brand ambassadors, or automotive partners to create joint content and broaden reach. Coordinate with product teams to feature new products and services in the content. Brand Representation: Represent the company at automotive events, trade shows, or industry conferences, capturing live content and sharing updates with the audience. Stay current with automotive industry trends and incorporate new topics into content creation. Creative Strategy & Planning: Assist in developing a content calendar to ensure consistent content delivery across platforms. Contribute creative ideas for new content types, formats, and campaigns that engage the target audience. Analytics & Reporting: Monitor content performance and social media analytics to gauge audience engagement, content impact, and ROI. Provide regular reports on content performance to the marketing team for continuous improvement. Qualifications & Skills: Education: Bachelor’s degree in Marketing, Communications, Journalism, or related field (preferred). Experience: 2+ years of experience in content creation, digital marketing, or a related field, preferably in the automotive industry. Passion for Automotive: Strong passion for cars, vehicles, and the automotive industry, with an understanding of current trends and consumer interests. Creative Skills: Proficient in photography, videography, editing software (Adobe Premiere Pro, Photoshop, Final Cut Pro, etc.), and content management systems. Writing & Communication: Excellent writing and storytelling skills with the ability to create clear, engaging, and informative content. Social Media Savvy: Deep understanding of social media platforms and how to craft content that drives engagement and shares automotive knowledge. SEO Knowledge: Basic understanding of SEO principles and how to integrate them into content creation. Technical Proficiency: Experience with content creation tools (Canva, Adobe Suite, etc.), video editing software, and analytics tools (Google Analytics, social media insights). Attention to Detail: Ability to create high-quality content with attention to detail, ensuring it is error-free and aligned with brand guidelines. Time Management: Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously.