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- Conceptualise and create designs for advertisements, visual merchandising, POSM, marketing collaterals, event props, and other communication materials.
- Develop visual and multimedia content for website, social media and e-commerce platforms, including digital images and video animations.
- Capture and edit photographs for corporate or marketing purposes.
- Liaise with printers to ensure proofs meet quality standards and production specifications.
- Collaborate with the creative team to brainstorm ideas and meet project requirements.
- Maintain brand visual DNA, and creativity in visual expression across website, social media, digital assets, in-store assets and events.
- Work with partner brands, and brand manager in conceptualising product and communication strategy and collaterals.
- Co-plan and execute product launch and marketing campaign across digital ads, social media, print, in-store and events. Manage timelines. Make annual assessments the visual performance with digital team and take corrective actions if necessary. Work ahead in accordance to campaign calendar.
- Work with brand managers & trade team to create assets and promotional materials in alignment to the objective of the sales campaign. Work ahead in accordance to campaign calendar.
- Work with brand managers & trade team to create effective in-store displays and promotional materials in alignment to the brand DNA.
- Undertake ad-hoc duties assigned by the superior.
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