1. Strategy Development- Assist in developing and implementing email marketing strategies aimed at enhancing engagement, driving conversions, and retaining customers.
- Support the marketing team in creating and refining overall marketing strategies that align with the company's goals.
- Monitor industry trends and competitor activities to inform strategic planning and identify opportunities for innovation
- Develop and execute social media content strategies to build brand awareness and drive engagement.
2. Content Creation and Copywriting- Create compelling target and targeted email marketing content, including promotional emails, newsletters, and automated campaigns
- Write and edit high-quality copy for various marketing materials, including web content, social media posts, and press releases.
- Ensure all content is consistent with the company's brand voice, style, and messaging guidelines.
- Develop and execute social media content strategies to build brand awareness and drive engagement.
3. Social Media Management- Develop, implement, and manage social media content calendars across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
- Engage with the online community by responding to comments, messages, and interactions in a timely manner.
- Track, analyze, and report on social media metrics to evaluate campaign effectiveness and make data-driven adjustments.
4. Data Analysis and Reporting- Track, analyze, and report on key email marketing metrics such as open rates, click-through rates, and conversion rates
- Utilize data-driven insights to optimize email marketing campaigns and improve performance
- Present regular reports to the marketing manager and team, highlighting campaign results and areas for improvement.
- Monitor social media analytics to understand audience behavior and preferences, adjusting strategies accordingly.
5. Others- Be adaptable and wiling to take on additional roles and tasks as needed during and outside of events, contributing to various marketing projects and initiatives.
6. Additional Tasks- Coordinate with the design team to create visually appealing email templates and graphics.
- Stay up-to-date with the latest email marketing best practices and technologies.
- Collaborate with cross-functional teams, including sales, product development, and customer services, to ensure cohesive marketing efforts.
- Participate in brainstorming sessions and contribute creative ideas for new marketing campaigns and initiatives.
