Reporting to Brands & Digital Marketing Manager. This role is responsible for developing & executing overall strategy for social media and digital marketing efforts for the Company. Responsible to targeting customers through the use of social media, select online media opportunities, planning of online campaigns & maintaining online branding. Establish & leverage online strategic partnership to create mutually beneficial partnerships.
To track & measure performance of digital marketing efforts ie, campaigns, ads, traffic & conversion via google analytics and various platforms, to ensure effective implementation.Partner with Digital Strategist, Media Strategist and Social Media Specialist to analyse and recommend digital executions.To create Google Ads to drive traffic to the webstore to increase conversion rate.Plan for optimization of online adverts through Google Ad words and Google Ads Campaign to increase company & brand awareness.To work closely with designers on designs to optimize pulling factors of online ads.To explore and identify applications to maximize sales; increasing customer conversion through improved user experience and average order value through upselling.Work closely with content creator on promotional write ups & content.Stay current on all social media development & best practices.Bachelor’s Degree holders in marketing, business or mass communications or equivalent with Minimum 5 year’s experience.Strong knowledge on online technology, particularly including blogs, social networks and other emerging trends including but not limited to Facebook, Twitter, TikTok, Instagrams etc.Strong communication, research, social media, interactive, public relations skills.Must be creative, result oriented, able to meet tight deadline with multi-tasking abilities.Strong background in managing social media.Possess excellent English written, verbal communication & presentation skills 
