Digital Marketing Executive

Strategic Planning:

• Develop and execute comprehensive digital marketing strategies aligned with company goals.
• Conduct market research and competitor analysis to identify trends and opportunities.

  Content Creation & Management:

  • Create, curate, and manage engaging content across digital platforms (social media, blogs, websites, etc.).
  • Optimize content for SEO and user engagement.

    Search Engine Optimization (SEO) & Search Engine Marketing (SEM):

    • Conduct keyword research and implement on-page and off-page SEO strategies.
    • Manage and optimize Google Ads and other PPC campaigns.

      Social Media Marketing:

      • Plan, execute, and monitor paid and organic social media campaigns on platforms like Facebook, Instagram, LinkedIn, and TikTok.
      • Analyze social media metrics to measure campaign performance and engagement.

        Analytics & Reporting:

        • Use tools like Google Analytics to track website traffic, conversions, and campaign performance.
        • Prepare and present detailed performance reports to stakeholders.

          Collaboration:

          • Work with content writers, graphic designers, and developers to create cohesive campaigns.
          • Coordinate with sales and product teams to align marketing initiatives with business objectives.

            Budget Management:

            • Manage and allocate digital marketing budgets efficiently.
            • Monitor spending and ROI for all paid campaigns.

              Stay Updated:

              • Keep abreast of the latest trends, technologies, and best practices in digital marketing.
              • Experiment with new tools and platforms to improve effectiveness.

Qualifications

• Degree in Marketing, Digital Media, or related fields.
• Certifications in digital marketing tools (e.g., Google Ads, SEO) are a bonus.

  Experience

  • Prior experience in digital marketing or managing online campaigns.
  • Familiarity with social media platforms and tools like Google Analytics or Facebook Ads.

    Skills

    • Knowledge of SEO, SEM, and online marketing strategies.
    • Ability to create engaging content (blogs, social media, emails).
    • Basic design or video editing skills (e.g., Canva, Photoshop) are a plus.
    • Strong analytical and problem-solving skills.

      Soft Skills

      • Excellent communication and teamwork abilities.
      • Creativity and attention to detail.
      • Strong time management to meet deadlines.

working good environment.