Graphic Designer (Business Development)

Design and Content Creation 1. Develop and design marketing materials such as brochures, product catalogs, presentations, advertisements, and digital content. 2. Create visual assets for online campaigns, social media (Facebook, Instagram, Tiktok, Lazada, Shopee, Linkedln, Sama-sama Lokal - Maybank), and website content to enhance brand presence. 3. Design packaging concepts and prototypes that align with product innovation and market trends. 4. Ensure all designs are aligned with Lokeman’s brand guidelines and maintain consistency across all platforms. Business Development Support 5. Collaborate with the Business Development team to translate business strategies into creative concepts that drive customer engagement. 6. Develop compelling visuals for customer presentations, trade shows, and promotional events. 7. Design custom visual proposals and mock-ups for new business opportunities. 8. Support the team in preparing tenders and bids by creating persuasive visual elements. Market Research and Trend Analysis 9. Stay updated on industry trends, competitor designs, and emerging technologies to ensure innovative and cutting-edge output. 10. Conduct market research to understand target audience preferences and tailor designs accordingly. Project Management 11. Manage multiple design projects simultaneously, ensuring timely delivery without compromising quality. 12. Coordinate with external vendors (e.g., printers, and production houses) for the production of marketing materials. Collaboration and Innovation 13. Work closely with the Sales, Marketing, and R&D teams to brainstorm and execute creative strategies. 14. Contribute ideas for improving brand identity and marketing effectiveness. 15. Assist in the creation of digital marketing strategies, including graphics for social media ads and email marketing campaigns. ________________________________________ Key Performance Indicators (KPIs) • Timely delivery of all design projects (within deadlines and budget). • Consistency and quality of branding across all materials and platforms. • Positive feedback from internal stakeholders and customers on design output. • Measurable contribution to marketing and sales campaigns (e.g., increased sales and customer engagement or lead generation). ________________________________________ Qualifications and Requirements • Education: Diploma or Degree in Graphic Design, Multimedia Design, Marketing, or related fields. • Experience: At least 2-3 years of experience in a similar role, preferably in the manufacturing or packaging industry. • Technical Skills: Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or similar platforms. Familiarity with video editing software is an added advantage. • Creative Skills: Strong portfolio demonstrating creativity, versatility, and attention to detail. • Soft Skills: Excellent communication skills, teamwork, and the ability to understand and translate business needs into creative output. • Other: Knowledge of printing and production processes is a plus.