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Jobs or company...

Campaign Support Specialist (Customer Experience)

Salary undisclosed
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Job Title: Campaign Support Specialist (Customer Experience)

Job Type: 12 months Extendable Contract with Abhidi Solution

Work Location: Kuala Lumpur, Malaysia

Project duration: 3 years

As an Experience Support Specialist, you will be part of the end-to-end process of driving business outcomes through experience design.

The role involves collaborating with the design team to create customer journeys, propose innovative concepts, assess stakeholder needs, evaluate solutions, and communicate strategic initiatives for stakeholder buy-in.

Requirements:

  • Experience in financial services industry.
  • Proven track record in supporting the development of customer experiences from conception to execution.
  • Strong understanding of creative processes, user experience design principles and a history of QA for creative excellence.
  • Experience working collaboratively with cross-functional teams, fostering effective communication and alignment between marketing, creative, and other relevant departments.
  • Have experience in prioritization forums and provide valuable insights to optimize resource allocation and project timelines.
  • Proficient in using reviewing data reports to assess the impact and performance of marketing campaigns and make recommendations.
  • Excellent verbal and written communication skills, with the ability to convey complex information in a clear and concise manner.
  • Demonstrated commitment to staying updated on industry trends, best practices, and emerging technologies in marketing.
  • Design Thinking skills & User Centered Design experience.
  • Information Architecture & Content Organization experience.
  • Strong understanding of marketing processes and workflow including campaign execution & content development.
  • Experience with analytics and data-driven processes/decision making.
  • Knowledge of Marketing Automation and CRM tools.
  • Experience in CRO is a plus.

Key Responsibilities may include:

Work with Experience Lead to:

  • Collaborate with design team to co-create the envisioned experiences
  • Develop customer journeys including identifying target audiences, touchpoints, engagements tactics across the customer lifecycle to drive business outcomes
  • Propose experience/WOB concept that differentiate client organization from competition
  • Identify stakeholder’s goal, requirement and expectations (Campaign Approval Paper)
  • Ascertain business challenges and new opportunity areas with Experience Lead
  • Evaluate the effectiveness of proposed solution in meeting the objectives of the use cases
  • Summaries key learnings across use cases and prepare a framework for cross-squad utilization
  • Support CMs and product squads to identify and prioritize opportunities
  • Communicate strategic initiative, end-to-end experiences, and designs to stakeholders for buy-in.

Analytics

Work with Analytics Consultant to:

  • Define complementary metrics and tracking mechanic for each phase of the customer journey
  • Measure success of the design experience and tagging requirement to derive better customer insights
  • Administer tests to validate hypotheses relating to the growth of the use cases

Project Management

Work with PMO to:

  • Ensure timely delivery, adherence to brief specifications and feedback are addressed properly
  • Act as a liaison between different teams to streamline workflows and address any challenges that may arise.
  • Work with PMO to proactively identify opportunities for process improvement within the program.

Interested?

Send Resume directly to:

Job Type: Contract
Contract length: 12 months

Benefits:

  • Work from home

Application Question(s):

  • Do you have experience in Banking / Insurance / FinTech industry?
  • Are you okay with 12-month Extendable Contract?
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