Marketing Communications Specialist – Energy Industries

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This position reports to

Marketing Communication Manager

Your role and responsibilities

We are seeking a talented Marketing & Communications Specialist to drive business success through innovative marketing and communications strategies across Malaysia and Singapore. This role involves crafting and executing comprehensive plans that enhance brand visibility, align with business objectives, and leverage all relevant channels to engage audiences effectively. By creating impactful campaigns and strategic messaging, you will play a key role in strengthening market presence and delivering measurable results. The work model for the role is: #LI-onsite, #LI-hybrid This role is contributing to the Process Automation Energy Industries Business in Asia. The position is based in Petaling Jaya, Malaysia. You will be mainly accountable for: • Developing and implementing innovative marketing and communication strategies that align with overall business objectives, driving measurable results in Malaysia and Singapore. • Designing, executing, and managing multi-channel marketing & communication campaigns (digital, social media, print, events, etc.) to enhance brand awareness, engagement, and demand generation. • Building and maintaining strong relationships with key media outlets, journalists, and influencers to boost brand visibility and reputation through earned media opportunities. • Collaborating with cross-functional teams, including industry marketing, sales, and regional leadership, to ensure alignment of messaging and delivery of impactful sales enablement materials. • Leading internal communication initiatives to foster engagement, alignment, and morale by ensuring consistent, transparent messaging across the region. • Overseeing the development and localization of high-quality marketing collateral (presentations, brochures, videos, etc.), ensuring brand consistency and resonance with target audiences. • Analyzing and reporting on the effectiveness of marketing campaigns and initiatives, leveraging data-driven insights to refine strategies and continuously improve outcomes. • Staying ahead of industry trends, emerging technologies, and best practices to continuously elevate marketing and communication efforts.

Qualifications for the role

• Minimum 8 years of solid track record in marketing and communications roles, in but not limited to energy, technology and consulting industry.
• The ability to develop and implement long term marketing and communication strategies aligned with business objectives is essential.
• Candidates should be innovative and creative, capable of developing impactful marketing campaigns and initiatives.
• Able to demonstrate practical application of digital marketing and social media management skills.
• Excellent problem-solving skills, with the ability to analyze complex information, identify strategic opportunities, and propose actionable recommendations.
• Proactive and self-driven attitude, with the ability to work independently and manage multiple projects simultaneously.
• Strong verbal and written communication skills, along with fluency in both English and Bahasa Malaysia, are essential for effective internal and external messaging.

What's in it for you?

• Get exposed to cutting-edge technology in Process Automation and have a visible impact on the future
• Benefit from an open and solution-oriented work culture
• Flexibility: we have hybrid work options, make the best out of them!

More about us

The Energy Industries Division serves a wide range of industrial sectors, including hydrocarbons, chemicals, pharmaceuticals, power generation and water. With its integrated solutions that automate, digitalize and electrify operations, the Division is committed to supporting traditional industries in their efforts to decarbonize. The Division also supports the development, integration and scaling up of new and renewable energy models. The Division’s goal is to help customers adapt and succeed in the rapidly changing global energy transition. Harnessing data, machine learning and artificial intelligence (AI), the Division brings over 50 years of domain expertise delivering solutions designed to improve energy, process and production efficiency, as well as reduce risk, operational cost and capital cost, while minimizing waste for customers, from project start-up and throughout the entire plant lifecycle. We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory