LEAD CREATIVE DESIGNER
As the Lead Creative Designer, you will drive and produce high-quality creative solutions for our home care and pet care brands. Along with overseeing a small design team (including our existing Graphic Designer), you will translate brand and marketing objectives into compelling visuals across e-commerce platforms, print materials, and social media channels. Additionally, you will manage scheduling, posting, and monitoring of our social media content to ensure consistent and impactful branding.
Key Responsibility:
1. Creative Strategy & Execution
- Develop and execute creative concepts for brand campaigns, ensuring each design aligns with brand identity and meets project goals.
- Oversee the end-to-end creation of marketing assets, including product images, packaging, banners, and print collaterals.
2. Social Media Content & Posting Management
- Conceptualize and design on-brand, visually engaging graphics for social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.).
- Collaborate with the marketing team to align content calendars and campaign objectives; manage scheduling and posting of all content.
- Monitor engagement (likes, comments, shares) and respond promptly to audience interactions, in coordination with the marketing team.
3. Brand Consistency & Development
- Maintain and refine brand guidelines for both the home care and pet care brands, ensuring cohesive application across all visual touchpoints (online and offline).
- Propose updates to brand elements and design systems as needed to keep brand visuals fresh and relevant.
4. Team Mentorship & Leadership
- Lead, guide, and mentor the other Graphic Designer, providing regular feedback and ensuring continuous growth and development.
- Encourage a collaborative, creative environment, promoting best practices and knowledge-sharing within the team.
5. Collaboration with Cross-Functional Teams
- Coordinate with marketing, product, and sales teams to understand campaign objectives and brand positioning, ensuring designs hit the mark.
- Manage relationships with external freelancers or agencies for specialized design needs (e.g., illustration, motion graphics), as appropriate.
6. Project Management
- Prioritize multiple projects to meet tight deadlines, balancing design quality and speed of execution.
- Keep stakeholders informed of project milestones, manage expectations, and adjust workflows based on feedback and evolving needs.
7. Innovation & Trend Awareness
- Stay updated on global design trends, digital tools, and emerging technologies, particularly in the social media space.
- Suggest and implement innovative design approaches—interactive elements, motion graphics, or AR filters—to elevate brand presence and engagement.
8. Quality Control & Review
- Review and approve all final creative materials, ensuring they meet brand guidelines, technical requirements, and high design standards.
- Implement a feedback loop post-campaign to analyze performance metrics (including social media engagement) and refine creative direction for future projects.
9. Brand Expansion & Global Outreach
- Support global expansion initiatives for the pet care brand, adapting visuals to align with cultural and market nuances.
- Collaborate with the broader team to tailor social media strategies for international audiences.
Job Requirement :
- Bachelor’s degree in Graphic Design, Visual Communications, or related field (or equivalent work experience).
- 3–5 years in a professional design role, ideally with hands-on social media and e-commerce experience; prior leadership or supervisory experience is a plus.
- Expert-level skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign); familiarity with Premiere Pro and After Effects is advantageous.
- Understanding of design requirements for various social media platforms, including image sizing, file formats, and optimization techniques.
- Familiarity with scheduling tools (e.g., Hootsuite, Buffer) and best practices for posting and monitoring content.
- Ability to analyze social media metrics and adapt content strategies for optimal engagement.
- Proven ability to conceptualize and create cohesive brand identities, ensuring visual consistency across different mediums.
- Strong storytelling skills, able to transform marketing briefs into engaging narratives on social channels.
- Ability to handle multiple design and social media projects in a fast-paced, deadline-driven environment.
- Excellent organizational skills, with a meticulous eye for detail and quality.
- Exceptional communication skills to articulate design ideas and rationales to non- design stakeholders.
- Positive, solution-oriented, and able to adapt quickly to changing priorities.
- Passion for design innovation, curiosity about social media trends, and commitment to excellence.
- Alignment with our company values of honesty, transparency, and innovation.
What You Will Gain :
- Impact on Brand Evolution : Be integral in shaping and enhancing the visual identities of two distinct consumer brands.
- Leadership Experience : Lead a small but dynamic design team, guiding their growth and honing your own managerial skills.
- Cross-Channel Exposure : Develop designs for social media, e-commerce listings, print ads, packaging, and events—building a robust multi-platform portfolio.
- Global Reach : Help launch and refine a global pet care brand, expanding your international design perspective.
Job Type: Full-time
Pay: RM3,500.00 - RM7,000.00 per month
Benefits:
- Additional leave
- Free parking
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development
Schedule:
- Day shift
Supplemental Pay:
- Performance bonus
- Yearly bonus
Education:
- Bachelor's (Preferred)