Assistant Manager (Marketing)

Full Time, onsite
Kyros Kebab Sdn. Bhd.
Kuala Lumpur, Malaysia

RM 4,500 - RM 5,000 / month

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Reporting to the CEO/ Director, responsibilities and essential job functions include but are not limited to the following:

2.1 Planning Marketing Strategy

· Develop and implement a strategic integrated marketing communications plan and correlating expenditure budgets annually

· Regularly define and identify most effective communication channels to promote existing products and services

· Develop advertising opportunities (e.g. through specialist publications, radio or other media)

2.2 Creating Marketing Content

· Design and development of marketing materials (including overseeing photoshoots), as well as write copy for use across marketing channels such as collateral, social media, and direct marketing emails (EDM)

· Manage digital marketing and social media activity across the various social media platforms, including the development of content and analysis of reach and conversion

· Arranging with those A/P for the printing material, packaging, exhibition arrangement

2.3 Survey & Deal with Leasing Management

· Survey any good location / spot to open new outlets

· Dealing with the leasing department for better rental rate and get the lot information.

2.4 Driving Brand Partnerships

· Cultivate relationships with potential marketing partners, as well as explore new target markets and marketing avenues

· Source for and promote events that will drive traffic to the F&B outlets and grow revenue

· Deal with food delivery platform such as Grab, Food Panda and etc platforms for any latest promotions, collaboration.

2.5 Brand Management & Awareness

· Coordinate and manage media/ public interest to generate coverage and maintain awareness of the brands

· Handle and coordinate all media requests, media releases, enquiries and presentations -hosting media, influencers and VIPS to drive quality media and impactful word of mouth

· Keep current with marketing trends, competitive analyses, new communication techniques and digital platforms, in order to explore and recommend creative ways to reaching out to target audience

· Plan a monthly/seasonal promotional calendar of activity, generating ideas for new offerings

· Evaluate and prepare reports showing the results of marketing campaigns (return on investment, effectiveness, feedback, etc.)

· Maintain effective internal communications to ensure all relevant internal departments are kept informed of marketing objectives

2.6 Customer engagement

· Facilitate customer engagement and retention on-site through various marketing channels (eg. tactical offers) in order to improve brand loyalty, expand outreach, visibility and value.

· Support the Operations team in managing guest experience on-site

· Respond to media or customer queries/complaints as well as host special events to promote restaurants

· Build and maintain customer database and engage through regular customer communique (eg. newsletters, loyalty programme etc)

2.7 Ad Hoc

· Monitor POS, menu, food delivery platform pricing & designs

· Ad-hoc task assigned by superior

JOB REQUIREMENT

· Bachelor Degree in Sales/Marketing/Business Administration or its equivalent.

· At least 3 years of related experience in sales/marketing/service/F&B industry, or equivalent combination of education and experience.

· Proven track record as Sales/Marketing Assistant Manager

· Has a genuine interest and knowledge of food and beverage

· Strong network of connections is an asset, including media, social influencers and industry partners