Event Executive

Job Description of Event Executive: The Event Executive will be instrumental in planning, coordinating, and executing brand-centric events to strengthen market presence and foster customer trust in the cosmetic and food manufacturing sector. The role also involves supporting public relations (PR) initiatives to enhance brand reputation and establish relationships with stakeholders. The ideal candidate should have a strong passion for event management, excellent organizational skills, and a keen interest in the manufacturing. Primary Roles and Responsibilities: 1. Event Planning & Coordination • Develop event concepts and strategies aligned with brand objectives. • Plan and manage events such as product launches, exhibitions, trade shows, and customer engagement programs. • Handle event logistics, including vendor coordination, venue selection, and material procurement. • Prepare detailed budgets and timelines to ensure cost-effective and timely execution. • Conduct post-event evaluations to analyze success and identify areas for improvement. 2. Event Execution • Oversee on-site event operations to ensure smooth execution. • Manage event setups, registrations, and technical requirements. • Act as the primary point of contact for participants, vendors, and internal teams during events. Secondary Roles and Responsibilities: 1. Public Relations Support • Collaborate with PR teams to align events with brand communication strategies. • Assist in drafting press releases, media kits, and promotional materials for events. • Foster relationships with media outlets, influencers, and industry professionals. 2. Brand Promotion & Awareness • Incorporate brand messaging and identity consistently across all events. • Coordinate with marketing teams to integrate events into broader campaigns. • Monitor and report on the impact of events on brand visibility and customer engagement. Minimum qualifications and Requirements: 1. Education: • A diploma or bachelor's degree in Event Management, Marketing, Mass Communication, Public Relations, Business Administration, or a related field. • Equivalent professional experience may also be considered in place of formal education. 2. Experience: • 1–2 years of experience in event planning, marketing, or public relations is often preferred. 3. Skills: • Strong organizational and time-management skills. • Excellent communication and interpersonal abilities. • Proficiency in event management software and Microsoft Office (Word, Excel, PowerPoint). • Creativity and problem-solving skills to manage challenges during events.