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Key Responsibilities:
- Sales Target Achievement:
- Meet and exceed sales targets set by the company for assigned products and territories.
- Track and analyze sales data to identify growth opportunities and areas for improvement.
- Develop strategies to drive product availability and visibility in the market.
- Customer Relationship Management:
- Build and maintain strong relationships with key retail customers (supermarkets, wholesalers, convenience stores, etc.).
- Act as a liaison between the company and customers, addressing any issues and maintaining a high level of customer satisfaction.
- Provide regular updates to clients regarding new products, promotions, and company news.
- Product Promotion & Visibility:
- Ensure products are well displayed in retail outlets (shelving, point-of-sale materials, etc.).
- Conduct promotional activities, demonstrations, or sampling to encourage consumer trials and purchases.
- Coordinate in-store promotions, campaigns, and special events to increase product visibility.
- Market Research & Competitor Analysis:
- Monitor competitors’ activities and provide feedback on product offerings, pricing, and promotional strategies.
- Gather market intelligence to assess consumer demand, trends, and preferences.
- Analyze sales performance to identify patterns and propose actions for improvement.
- Sales Reporting:
- Maintain accurate records of sales activity, customer interactions, and feedback.
- Submit regular sales reports and forecasts to the sales manager or regional head.
- Utilize CRM tools and sales management software to track performance and manage customer relationships.
- Inventory Management:
- Monitor stock levels and ensure products are available at retail locations, placing orders with wholesalers or distributors as needed.
- Work with the distribution team to ensure timely delivery and minimize stock-outs.
- Training & Support:
- Provide training or assistance to retail staff on product features, benefits, and promotions.
- Support the company’s marketing team in executing national or regional campaigns effectively.
- Collaboration & Teamwork:
- Work closely with other sales team members, marketing, and logistics departments to ensure alignment of strategies and objectives.
- Participate in regular team meetings and contribute ideas to improve sales efforts.