T&T Consultant - Deloitte Digital (Adobe Campaign Developer) - MY / ID
Salary undisclosed
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T&T Consultant - Deloitte Digital (Adobe Campaign Developer) - MY / ID
Date: 21 Jan 2025
Service Line / Portfolios: Customer
Location: Kuala Lumpur, MY Jakarta, ID
Are you ready to unleash your potential?
At Deloitte, our purpose is to make an impact that matters for our clients, our people, and the communities we serve.
We believe we have a responsibility to be a force for good, and WorldImpact is our portfolio of initiatives focused on making a tangible impact on society’s biggest challenges and creating a better future. We strive to advise clients on how to deliver purpose-led growth and embed more equitable, inclusive as well as sustainable business practices.
Hence, we seek talented individuals driven to excel and innovate, working together to achieve our shared goals.
We are committed to creating positive work experiences that foster a culture of respect and inclusion, where diverse perspectives are celebrated, and everyone is recognised for their contributions.
Ready to unleash your potential with us? Join the winning team now!
Work you will do
This role is with Deloitte Digital Southeast Asia. Across all clients and sectors, we believe great customer experiences create greater impact. That elevating the human experience creates enduring value, for the organization, for the customer, for society, for all.
This role is with Deloitte Digital Southeast Asia. Across all clients and sectors, we believe great customer experiences create greater impact. That elevating the human experience creates enduring value, for the organization, for the customer, for society, for all.
As part of Marketing and Commerce (M&C), you will work with team to help our clients with their Creative Design and Innovation, Advertising and Branding, Digital Marketing, Digital Commerce and Customer Experience Platform.
You will:
- Design and implement complex multi-wave, multi-channel triggered communications using Adobe Campaign, with coding for versioning (dynamic in email), offers and personalization and Email/Mobile Push Deployment
- Provide and be knowledgeable in "best practices" in campaign development to optimize efficiency and quality of deliverables; implement and support automation for “lights-out” triggered communications
- Develop and execute multi-channel contact strategies across customer segments touchpoint channels (email, Mobile Push, SMS, social and direct marketing on site), with the goal of engendering loyalty and driving revenue from existing and prospect customers
- From data analyses, develop, test and measure campaign strategies that will drive desired customer behavior
- Lead campaign and program requirement discussions both internally and with clients to gain added insights from the customer data needed to drive strategies, such as understanding of offer responsiveness, content relevancy and communications channel engagement (email, Mobile Push, SMS, social and direct marketing on site)
- Document and communicate campaign strategy and work with campaign execution team and project manager to establish timeline and schedules for implementation and measurement
- Provide insightful, actionable customer analysis to our clients including the development of statistically sound customer targeting and test plans, measurement of their current marketing programs, and providing insight and recommendations for improving the profitably of their marketing programs
- Summarize and present results of campaign strategies to internal and client constituents
Requirements:
- A Bachelor’s Degree in Computing or a related discipline
- Min 2-4 years of experience with enterprise marketing automation tools such as Adobe Campaign/Salesforce Marketing Cloud/Marketo/Braze
- 1-2 years’ experience with database querying tools, languages and analytical platforms supporting database marketing such as Adobe Campaign, SQL
- Familiarity with Web Development
- Deep hands-on experience in multi-channel, multi-wave (trigger) direct marketing operations, strategy, and analysis
- Ability to integrate data to new or existing database structures
- Ability to mine data, using query language(s) to create data for program development support
- Report development experience
- Marketing program forecasting, measurement, and assessment
- Direct marketing program design and customer segmentation
- Ability to analyze, interpret and report on direct marketing campaign results
- Knowledge in statistical modeling techniques and customer scoring
- Knowledge in database discovery, planning, and design
Preferred:
- Experience with Adobe Campaign Standard and Microsoft Dynamic 365 integration
- Experience with Adobe Experience Cloud ecosystem integration
- Good understanding of XML and Java strongly Preferred
- Retail or Direct Marketing experience strongly preferred
- Client and vendor relationship management and consultation
Due to volume of applications, we regret only shortlisted candidates will be notified.
Please note that Deloitte will never reach out to you directly via messaging platforms to offer you employment opportunities or request for money or your personal information. Kindly apply for roles that you are interested in via this official Deloitte website.
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Requisition ID: 107348
In Malaysia, the services are provided by Deloitte and other related entities in Malaysia ("Deloitte in Malaysia"), which are affiliates of Deloitte Southeast Asia Ltd. Deloitte Southeast Asia Ltd is a member firm of Deloitte Touche Tohmatsu Limited. Deloitte in Malaysia, which is within the Deloitte Network, is the entity that is providing this Website.
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