Executive, Content Marketing

Position Responsibilities

1. Content Creation & Ideation

• Develop and execute creative content across multiple platforms, including social media, digital campaigns, and marketing initiatives, ensuring alignment with the brand’s objectives and audience engagement.
• Write compelling and creative copy that grabs attention and aligns with the brand’s voice and tone.
• Record, produce, and edit quality videos and photos for social media and digital campaigns.
• Work closely with the brand team to develop content that supports and enhances ongoing campaigns.
• Collaborate with the creative team to create visually compelling designs,graphics, or handle design tasks when necessary to ensure alignment with the brand’s identity.

2. Social Media Management

• Plan, schedule, and publish content on platforms such as Instagram, Facebook,TikTok and more.
• Actively engage with followers, fostering an interactive and loyal community.
• Support the planning and execution of campaigns, from ideation to performance review.

3. Influencer & KOC/KOL Collaboration

• Identify, recruit, and build long-term relationships with Key Opinion Consumers (KOCs) and Key Opinion Leaders (KOLs).
• Collaborate with KOCs and KOLs to produce user-generated content that aligns with the brand’s goals.
• Coordinate influencer campaigns, ensuring KOCs and KOLs create content that resonates with their followers and aligns with brand objectives.
• Track and analyze the performance of influencer collaborations, adjusting strategies as needed.

4. Collaboration & Campaign Support

• Collaborate with cross-functional teams, including marketing, branding, and creative, to develop content that supports overall campaign goals.
• Assist in the execution and management of content-driven campaigns.
• Monitor content performance and make data-driven adjustments to improve engagement and reach.