Specialist, Product Marketing (Sr)
Salary undisclosed
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About the role:
You will be responsible in driving the marketing efforts for a specific product line. Your responsibilities will include market analysis, product development, portfolio management and marketing planning. You’ll collaborate with cross-functional teams to ensure successful product launches and effective marketing campaigns.
Responsibilities:
Market Analysis and Strategy Development:
- Oversee market analysis to identify opportunities and challenges for new product development.
- Analyzes sales, financial and other data to support planning and creating recommendations to achieve objectives.
- Develops long- and short-term product line/program strategies and plans to achieve identified volume for the assigned product portfolio.
- Marketing Planning and Execution:
- Works closely with brand communications, sales training and launch team to develop promotional programs & tools that support product line/program plans.
- Manages marketing activities related to assigned products and programs.
- Conduct training for field sales & other audiences.
- Portfolio Management:
- Represents and makes marketing decisions individually and on project teams for new product development and lifecycle management. Establishes market need definitions based on field input and product gap analysis.
- Works with outside suppliers & consultants as required.
- Sought out by field and other internal & external audiences for expertise and product knowledge.
- Interfaces closely with other disciplines (ie, sales, manufacturing, engineering) to implement product line plans.
Requirements:
- Bachelor’s degree in marketing, business development, or a related field.
- At least 6 years’ experience in Product Marketing– can be in consumer products or other B2B industries.
- Preferable experience in portfolio management, product development.
- Strong analytical and conceptual thinking, and creativity.
- Excellent interpersonal and communication abilities.
#associate #LI-Onsite #Marketing #Product_Management #Manufacturing
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