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Specialist, Product Marketing (Sr)

Salary undisclosed

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About the role:
You will be responsible in driving the marketing efforts for a specific product line. Your responsibilities will include market analysis, product development, portfolio management and marketing planning. You’ll collaborate with cross-functional teams to ensure successful product launches and effective marketing campaigns.

Responsibilities:


  • Market Analysis and Strategy Development:
  • Oversee market analysis to identify opportunities and challenges for new product development.
  • Analyzes sales, financial and other data to support planning and creating recommendations to achieve objectives.
  • Develops long- and short-term product line/program strategies and plans to achieve identified volume for the assigned product portfolio.
  • Marketing Planning and Execution:
  • Works closely with brand communications, sales training and launch team to develop promotional programs & tools that support product line/program plans.
  • Manages marketing activities related to assigned products and programs.
  • Conduct training for field sales & other audiences.
  • Portfolio Management:
  • Represents and makes marketing decisions individually and on project teams for new product development and lifecycle management. Establishes market need definitions based on field input and product gap analysis.
  • Works with outside suppliers & consultants as required.
  • Sought out by field and other internal & external audiences for expertise and product knowledge.
  • Interfaces closely with other disciplines (ie, sales, manufacturing, engineering) to implement product line plans.

Requirements:

  • Bachelor’s degree in marketing, business development, or a related field.
  • At least 6 years’ experience in Product Marketing– can be in consumer products or other B2B industries.
  • Preferable experience in portfolio management, product development.
  • Strong analytical and conceptual thinking, and creativity.
  • Excellent interpersonal and communication abilities.

    #associate #LI-Onsite #Marketing #Product_Management #Manufacturing