Head of Trade

Full Time, onsite
Stream Enterprise M Sdn Bhd
Kuala Lumpur, Malaysia

Salary undisclosed

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This role is to plan, direct, and monitor key account managers and sales executives whom they manage key partner accounts that account for a significant portion of the turnover and develop short-term and long-term strategic business plans that will drive sales growth. The role needs to maintain an accurate and healthy market-right sales forecast that meets the demands of the consumers. This will be achieved by having a holistic understanding of market trends, a solid relationship with key partner accounts, and executing trade initiatives to optimize sales opportunities.

KEY DUTIES / RESPONSIBILITIES:

To develop new channels for business opportunities and explore potential through strategic planning.
Effectively planning, developing, and implementing sales strategies, policies, and best practices for the overall trade sales business segment.
To establish strategic business relationships with retailers with a win-win partnership in a sustainable business model.
Responsible in developing annual customer plan with retailers and departmental stores and maintaining effective trading relation with the designated key accounts.
Identify customer needs and opportunities by analyzing the sales gap and develop strategy to minimize or close gap.
To develop the Key Account strategies and drive alignment on annually strategic plan and action plan.
Conduct joint business planning alignment & trading terms restructure negotiation and closure.
Gathering, reviewing, and analyzing marketing & competitive information and trade visits.
Guide trade sales team on the technical aspect of the organization’s products, marketing campaign, sales promotion, sales techniques, procedures, and standards to achieve sales targets.
Consistently monitor, measure, and follow through with all efforts of the appointed wholesalers to ensure trade matters are executed and trade opportunities are captured.
Proactively coordinate/facilitate meetings with other functions and customers with quarterly updates of strategic account initiatives.
Proactively lead the alignment of sell-in, and sell-through processes and ensure the right buy on managing healthy trading activity seasonally.
Ensure the execution of promotion and other trade agreements with the sales force.
Perform any other related duties and responsibilities as assigned by management from time to time.

JOB REQUIREMENTS:

Candidate must possess at least a Bachelor's Degree in Business Studies/Administration/Management, Marketing, or equivalent.
At least 5 years (s) of working experience in the related field is required for this position.
Required language(s): Bahasa Malaysia and English. Able to command in Mandarin and Cantonese would be an added advantage.
Able to perform strategic planning, and organizing, and provide a proven sales track record focusing on growth achievement.
Able to comprehend Retail Metric and fundamentals, provide proven excellent record, and track in key account management.
Keep abreast with the latest market trends and developments, with sound knowledge of competitors’ activities.
Able to build up effective trading relationship with current and potential business partners.
Possess analytical skills and ability to understand consumer insights.
Strong communication and interpersonal skills.
Apparel / fashion / footwear or FMCG with sports and account management exposure would be an added advantage.
Experienced with problem solving and resolving complex issues.
Advanced understanding of Microsoft Excel and Microsoft Power Point would be an added advantage.
Familiar in XERP would be an added advantage.