Trade Marketing Manager
Salary undisclosed
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TRADE MARKETING MANAGER DI TUNJONG, KOTA BHARU We are seeking a Trade Marketing Manager to oversee product development, packaging, and market testing. This role involves managing the product lifecycle from concept to market launch, ensuring effective branding and packaging design while coordinating marketing strategies. The ideal candidate should have a strong understanding of product management, trade marketing, and packaging design, with a strategic mindset for market analysis. Position: Trade Marketing Manager Work Location: Tunjong, Kota Bharu Working Hours: 8:00 AM – 5:00 PM (Sunday – Thursday) Qualifications: Minimum Degree in Marketing, Business Administration, Product Design, Management, or a related field. At least 2 years of experience in product management, trade marketing, or packaging. Strong skills in market research, competitor analysis, and marketing strategies. Knowledge of packaging design and materials is an added advantage. Good communication and project management skills. Job Responsibilities: Product & Packaging Management - Oversee the development and launch of new products. - Ensure product packaging is attractive, functional, and aligned with brand identity. - Collaborate with designers and suppliers to create innovative and cost-effective packaging solutions. Market Research & Product Testing - Conduct market research to understand customer needs and industry trends. - Analyze competitors' strategies and product positioning. - Manage product testing and collect customer feedback for improvements. Marketing & Trade Strategy - Plan and execute marketing strategies to enhance product visibility. - Work closely with the marketing team on promotional campaigns and branding (excluding direct sales). - Coordinate trade marketing activities such as in-store promotions, partnerships, and branding efforts. Supply Chain & Packaging Coordination - Work with suppliers and manufacturers for packaging material procurement. - Ensure packaging meets quality, sustainability, and regulatory standards. - Collaborate with logistics teams to optimize product distribution.