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TikTok Marketing, Livestream Operations Intern

RM 1,500 - RM 1,800 / month

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Livestream Setup:

  • Set up the livestream room to create an attractive and engaging environment for product demonstrations and promotions.
  • Ensure optimal lighting, camera angles, high-quality audio and video equipment are properly configured for optimal presentation of products.
  • Test equipment such as cameras, microphones, and lighting to ensure they are in working condition before the livestream begins.

Livestream Management:

  • Manage the livestream broadcast, focusing on showcasing products in an engaging and persuasive manner to drive sales.
  • Manage the livestream broadcast from start to finish, including monitoring comments and engaging with viewers.
  • Ensure the livestream follows TikTok's community guidelines and content policies.
  • Coordinate with the livestream host to ensure smooth transitions and adherence to planned content.

Sales and Promotion:

  • Collaborate with the marketing team to understand product features, benefits, and selling points.
  • Actively promote and demonstrate products during the livestream, highlighting key features and offering special promotions to incentivize purchases.

Audience Engagement:

  • Interact with viewers in real-time, building rapport and fostering a sense of community to enhance the shopping experience.
  • Encourage viewer participation through polls, giveaways, and interactive Q&A sessions to increase engagement and drive sales.

Quality and Efficiency Improvement:

  • Continuously seek ways to enhance the quality of the livestream, including optimizing product display, audio and video settings.
  • Implement strategies to increase viewer engagement and interaction during the livestream.
  • Stay updated on the latest trends and features on TikTok to incorporate into livestreams.

Communication:

  • Maintain clear and effective communication with the livestream host, providing guidance and support as needed.
  • Collaborate with other team members, such as moderators or guest contributors, to ensure seamless execution of the livestream.

Technical Support:

  • Provide technical support to the livestream host and other team members before, during, and after the livestream.
  • Troubleshoot any technical issues encountered by the host or viewers during the livestream, offering timely solutions to minimize disruptions.

Post-Livestream Analysis:

  • Analyze livestream performance metrics, such as viewer engagement and conversion rates, to evaluate the effectiveness of sales strategies.
  • Provide feedback to the sales team on customer preferences and market trends observed during livestreams to inform future product offerings and sales tactics.