Senior Marketing Executive

Overview: The Marketing Manager will be responsible for leading and executing comprehensive marketing strategies to enhance brand presence, drive sales, and engage with target audiences. This position requires a blend of strategic planning, digital oversight, campaign management, and budget management. Key Responsibilities: 1. Digital Marketing Oversight: o Supervise and implement digital marketing strategies, including Webpage SEO, SEM, email marketing, and social media activities. o Analyze and interpret web analytics and data to assess the effectiveness of digital marketing efforts. 2. Brand Management: o Strengthen brand identity and maintain consistency across all marketing materials and channels. o Develop marketing materials using tools like Canva and Adobe Illustrator. o Create and maintain webpage content, leveraging skills in platforms like WordPress. o Formulate strategies to enhance brand awareness and effectively deliver marketing messages. 3. Strategic Marketing Planning: o Develop and execute marketing strategies aligned with company objectives. o Conduct market research to identify trends, opportunities, and competitive positioning. o Lead the creation of annual marketing plans, budgets, and forecasts. 4. Campaign Management: o Oversee the planning and execution of multi-channel marketing campaigns. o Monitor and optimize campaigns to maximize ROI. o Coordinate with internal teams and external agencies to ensure impactful campaigns. 5. Partners Event Management: o Build and sustain relationships with partners, clients, and stakeholders. o Identify and negotiate sponsorships, collaborations, and co-branding event opportunities. 6. Event Marketing and Public Relations: o Plan corporate events, product launches, and promotional activities. o Serve as a spokesperson and manage public relations strategies as needed. 7. Market Analysis and Reporting: o Provide regular reports on marketing activities, campaign performance, and market trends. o Utilize data-driven insights to refine marketing strategies. 8. Product Positioning and Go-to-Market Strategies: o Collaborate with product teams to develop effective product positioning and messaging. o Drive go-to-market strategies for new product launches. 9. Budget Management: o Oversee the marketing budget, ensuring cost-effective allocation and transparent financial reporting. Qualifications: • Experience in digital marketing, brand management, and campaign execution. • Proficiency in tools like Canva, Adobe Illustrator, and WordPress. • Strong analytical skills with the ability to interpret data and derive actionable insights. • Excellent communication, organizational, and negotiation skills. • Proven ability to manage budgets and optimize marketing spend.