PS Country Marketing Manager

Description -

Commercial marketing background will be an added advantage.

Job Summary
• This role is responsible for developing marketing strategies aligned with company objectives, managing cross-functional teams and budgets for go-to-market plans, and executing customer segmentation strategies and experience plans. The role oversees marketing support activities, ensures compliance with country laws, leads market research, and drives campaign creation and optimization across channels. Additionally, the role assists in managing vendor relationships, sales training materials, and partner development.

Responsibilities
• Participates in developing comprehensive marketing strategies that align with the company's overall business objectives.
• Manages cross-functional, cross-organizational teams and agencies in the development and execution of go-to-market (GTM) plans and budgets.
• Develops customer segmentation strategies and defines customer experience plans and executes/monitors them.
• Oversees marketing support activities like CRM update, accrual management, collateral fulfillment etc. as needed.
• Ensures that all marketing activities adhere to local regulations and compliance standards.
• Provides expert inputs on offering messaging and manages delivery of pre-determined localized marketing materials and content by collaborating with relevant teams.
• Leads thorough market research to identify opportunities, market trends, customer behavior, and competitor activities within the designated country or region.
• Drives creation, management, and optimization of marketing campaigns in assigned country across various channels, including digital marketing and traditional advertising.
• Participates in managing business relationships with advertising, direct marketing and/or marketing research vendors.
• Assists sales team with the development of a sales training material and with partner development.

Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.

Preferred Certifications
NA

Knowledge & Skills
• Analytics
• Business Development
• Business Marketing
• Business To Business
• Customer Relationship Management
• Data Analysis
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• Product Marketing
• Project Management
• Salesforce
• Social Media
• Thought Leadership

Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope
• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity
• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Sustainable impact is HP’s commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision – to create technology that makes life better for everyone, everywhere

HP is a Human Capital Partner – we commit to human capital development and adopting progressive workplace practices in Singapore.

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Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

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