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Social Media and E-commerce Graphic Designer
RM 2,500 - RM 3,500 / month
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Content Creation and Design
- Creating Visual Assets: Design engaging graphics for the website, mobile app, and social media platforms, including banners, advertisements, product images, and illustrations.
- Video Content: Design motion graphics and short videos for promotional campaigns, product demos, and social media ads. On platforms like TikTok, the focus will be on creating dynamic and attention-grabbing short videos.
- Product Design: Designing high-quality images for product listings, ensuring they meet platform guidelines and help increase user engagement.
Campaign and Ad Design
- Marketing Collateral: Design banners, social media posts, and digital ads for product promotions, sales events (like 11.11 or Black Friday), and brand-building activities across various platforms.
- User Experience (UX) Support: Assist in designing user interface (UI) components for the app or website, ensuring ease of navigation and visual consistency.
- A/B Testing and Optimization: Create variations of ads and visuals for testing purposes, helping to determine the most effective designs for driving sales and engagement.
Brand Consistency and Identity
- Branding: Maintain a consistent visual identity across all marketing materials and platform designs. This involves working closely with marketing teams to align designs with brand guidelines and target audiences.
- Visual Trends: Stay updated with the latest design trends to make sure that the visuals on platforms like TikTok, Shopee, and Lazada feel current and resonate with the platform's audience.
Collaboration and Communication
- Team Coordination: Work closely with other teams, including marketing, content, and product teams, to ensure that all design elements align with the campaign goals.
- Feedback Loops: Incorporate feedback from internal stakeholders and adjust designs accordingly. Regularly participate in brainstorming sessions to generate fresh design ideas.
Adaptation for Platform-Specific Design
- Shopee: Focus will be on designing product listing images, promotional banners, event page layouts, and ads that align with Shopee's UI/UX principles and customer demographics.
- Lazada: Like Shopee, Lazada requires tailored visuals for promotions, homepage banners, and product images. Attention to high-quality imagery and mobile-first design is key here.
- TikTok: TikTok is video-centric, so the designer's role is to create highly engaging short-form video content. You'll need to understand TikTok’s creative environment, incorporating trending music, effects, and transitions to make videos go viral.
Data-Driven Design
- Analytics: Use analytics tools to track the performance of your designs. Whether IT’s ad click-through rates or product image conversions, you’ll need to adjust your designs to improve results.
- Consumer Insights: Understand your target audience's preferences and buying behaviors to optimize design choices.
Software Proficiency
- Adobe Suite: Mastery of tools like Photoshop, Illustrator, After Effects, and Premiere Pro is essential for creating both static and dynamic visuals.
- Design Tools: Knowledge of other design tools (like Figma, Sketch, Canva) may also be required, depending on the company’s requirements.
- Video Editing: Familiarity with video editing software (e.g., Final Cut Pro, Adobe Premiere) is especially important for TikTok and Lazada campaigns.
Adaptability and Flexibility
- Trends and Innovations: The e-commerce space is fast-changing, and as a designer, you’ll need to quickly adapt to new trends and technological advancements in design.
- Multitasking: Expect to juggle multiple projects at once, especially during big sales events (like Singles' Day, Black Friday, etc.), requiring fast turnaround times.
Requirements:
- Minimum Certificate/ Vocational/ Diploma
- Able speak English, Mandarin and Bahasa Malysia
Key Skills Required:
- Creativity: Strong visual and conceptual design skills.
- Attention to Detail: Ensure all designs are polished and meet the platform's standards.
- Communication: Ability to explain your design choices and collaborate with cross-functional teams.
- Adaptability: Quickly adapt designs to platform-specific requirements and target audience preferences.
Challenges:
- Fast-Paced Environment: Tight deadlines and high volume of design tasks, especially during campaigns or sales events.
- Platform-Specific Constraints: Each platform has its own design rules, and you’ll need to follow those constraints while still being creative.
- Keeping Up with Trends: Since platforms like TikTok are driven by current trends, you’ll need to be on top of design trends and adapt content quickly.
- EPF/SOCSO
- Annual Leave
- Medical and Hospitalization Leave
- Training Provided