EXECUTIVE MARKETING

Strategic Marketing Planning Develop comprehensive marketing strategies for vehicle or transport-related products/services Create annual marketing plans with specific goals, budgets, and key performance indicators Analyze market trends and competitive landscape in the automotive or transportation sector Brand Development and Positioning Build and maintain strong brand identity for vehicle or transport-related offerings Create compelling brand narratives that resonate with target customer segments Manage brand positioning across various marketing channels Digital and Traditional Marketing Execution Design integrated marketing campaigns across digital platforms (social media, websites, email) Develop traditional marketing materials like brochures, product catalogs, and trade show exhibits Manage content creation for marketing collateral Market Research and Customer Insights Conduct market research to understand customer preferences and industry trends Analyze consumer behavior and market data to inform marketing strategies Track and report on marketing campaign performance and ROI Sales and Marketing Collaboration Work closely with sales teams to align marketing efforts with sales objectives Support lead generation and conversion strategies Develop marketing materials that support the sales process Typical Requirements: Bachelor's degree in Marketing, Business, or related field 5-7 years of marketing experience in transport, automotive, or related industries Strong understanding of digital marketing tools and platforms Excellent communication and presentation skills Proficiency in data analysis and marketing analytics Valid driver's license often preferred