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Business Development Senior Executive

  • Full Time, onsite
  • M & S Food Industries Sdn Bhd
  • additional language proficiency (Mandarin) is an advantage., Malaysia
Salary undisclosed

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Job Summary

The Business Development Senior Executive plays a key role in driving business growth by managing existing products and services while actively contributing to new product development. This role requires a proactive individual who can conduct market research, identify potential customers, and convert leads into long-term business relationships. The ideal candidate should possess strong analytical, communication, and negotiation skills to expand the company’s market presence.

Key Responsibilities

1. Business Growth & Market Expansion

  • Develop and execute business development strategies to increase sales and market share.
  • Identify new business opportunities in both domestic and international markets.
  • Maintain and enhance relationships with existing clients to ensure continued business growth.

2. Market Research & Analysis

  • Conduct market research to identify industry trends, competitor activities, and customer preferences.
  • Analyze data to develop actionable insights for product positioning and business strategies.
  • Provide reports and recommendations to management based on research findings.

3. New Product Development & Innovation

  • Collaborate with internal teams (R&D, production, marketing) to develop and launch new products.
  • Assess market demand, pricing strategies, and feasibility for new products and services.
  • Support the development of go-to-market strategies for new product introductions.

4. Lead Generation & Customer Acquisition

  • Identify, qualify, and convert potential leads into business opportunities.
  • Develop strong relationships with distributors, retailers, and key industry stakeholders.
  • Negotiate contracts, pricing, and terms to secure new business partnerships.

5. Sales & Performance Monitoring

  • Set and achieve sales targets, ensuring consistent revenue growth.
  • Monitor and track business performance, providing regular progress reports to management.
  • Work closely with the marketing team to develop promotional strategies and campaigns.

Key Requirements

1. Qualifications & Experience

  • Bachelor’s Degree in Business Administration, Marketing, International Business, or a related field.
  • 3-5 years of experience in business development, sales, or marketing, preferably in the food manufacturing or FMCG industry.

2. Skills & Competencies

  • Strong market research and analytical skills.
  • Excellent negotiation, communication, and presentation skills.
  • Proactive, self-motivated, and results-driven mindset.
  • Ability to manage multiple projects and work independently.
  • Proficiency in Microsoft Office (Excel, PowerPoint, Word) and CRM tools.
  • Experience in handling B2B and B2C markets is a plus.

3. Other Requirements

  • Willingness to travel for business meetings, trade shows, and client visits.
  • Fluency in English and Malay; additional language proficiency (Mandarin) is an advantage.