Account Coordinator

The day-to-day activities: 80% Marketing Communications and Go-to-Market Campaign Lead Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning. React fast to mid-campaign performance and optimize in between campaign activities. Manage reporting and analysis across marketing campaigns, using data to drive better campaigns through a test and learn approach. Work with all key stakeholders and supporting functions (internal and external) to deliver high-quality work for creative, PR, media buying, events, etc. for Grab. 10% Lead Marketing Strategy Drive expansion of GrabFood nationwide. Drive business growth across all target segments via acquisition and retention initiatives that hit business objectives and build brand loyalty. 10% Curate Marketing Insights Work with our marketing analytics and consumer research teams to analyze insights into how consumers are using our platform and translate these into innovative campaigns. The must haves: E-commerce and/or F&B marketing background preferred Commercial acumen - ability to develop strategy based on strong understanding of key business needs. Problem solving mindset - anticipate challenges and proactively propose solutions. Team / project management - effective management of people and resources. Ability to cascade clarity around priorities and targets. Familiar with the entire marketing mix – you have a good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation. You must also have a clear understanding of how to plan an end-to-end marketing roll out for new campaigns (e.g. product launches, consumer campaigns, merchant campaigns etc.) Excellent knowledge of the Malaysia market, deep understanding of consumer insights and media landscape. Results-oriented and data-driven: Able to make data-informed decisions for a marketing plan. Proven track record of utilizing data in forming innovative and interesting ideas that are successfully operationalized into impactful marketing campaign execution. Resourceful and creative: Knack for identifying great creative marketing. You work well with creative people, knowing how they need to be briefed and managed in order to deliver the most impactful creative work. Relentlessly driven and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges. Proficiency in MS Excel and Powerpoint. Familiar with remote working/collaboration tools such as Google Docs, Zoom & Slack.