• Develop high-quality, strategic content for in-house and client marketing campaigns, including articles, banners, translations, landing page content, and ad copy.
• Align all content with overarching marketing and branding objectives, effectively communicating the value proposition and benefits to the target audience, driving conversions, and contributing to business growth.
• Produce high-quality, business-relevant content and manage content on various web platforms.
• Conduct ongoing research on industry trends to implement best writing practices and stay ahead of the curve.
• Utilize Google Analytics to analyze content performance, identify key trends, and make data-driven recommendations for improvement.
• Leverage AI tools to enhance efficiency and streamline content creation processes.
• Conduct thorough keyword research to optimize content for search engine optimization (SEO) performance and drive organic traffic.
• This role requires a strong team player with exceptional communication and interpersonal skills. Contribute to brainstorming sessions and effectively collaborate with colleagues across departments.
• Proactively seek opportunities to enhance your skills and share your knowledge with the team.
• Bachelor's Degree in Marketing, Communications, Journalism, or a related field.
• Fluency in English and Chinese with excellent written and verbal communication skills.
• A strong team player with the ability to effectively collaborate with other team members and departments.
• Creative and detail-oriented with the ability to meet deadlines in a fast-paced environment.
• Proven ability to demonstrate strong writing and editing skills for content creation.
• Ability to prioritize and organize daily workload effectively.
• Experience in SEO writing is a bonus
• Experience in content creation is a bonus
- Annual Leave & Medical Leave
- Medical Insurance
- Subsidy of gym membership
- Birthday Gift
- Performance Incentive
- Annual company trip / events / dinner