Senior Google Ads Specialist

Key Responsibilities:

• Google Ads Campaign Strategy & Execution
• Develop, execute, and optimize Google Ads campaigns across all NP business units (supplements, gyms, and fitness services).
• Set up and manage Search, Display, YouTube, Shopping, and Retargeting campaigns to drive traffic and conversions.
• Conduct keyword research, audience targeting, and ad copy optimization to enhance ad effectiveness.
• Continuously A/B test ads, landing pages, and audience segments to improve CTR and conversion rates.
• On-Page SEO Optimization: Optimize title tags, meta descriptions, H1-H6 tags, and Alt tags to ensure effective keyword distribution across pages, aligning content with user search intent.
• Technical SEO: Address technical site issues, such as page load speed, responsive design, HTTPS security, 404 errors, and sitemap usage, to ensure seamless crawling and indexing by search engines.
• Content Optimization and Marketing: Write or edit SEO-optimized content based on keywords and user needs, improving blog quality and relevance to increase organic traffic.
• Link Building: Execute link-building strategies by publishing quality content and collaborating with other websites to boost domain authority.
• SEO Tools: Skilled in using main SEO tools (e.g., Moz, Screaming Frog, Yoast SEO) for site audits, competitor analysis, keyword research, and traffic tracking.
• Competitor Analysis: Analyze competitors' SEO strategies to develop optimization plans and enhance competitive positioning.
• Media Relations: Establish and maintain relationships with media and industry influencers, regularly publishing press releases to enhance brand exposure.

  Performance Analysis & Optimization

  • Track, analyze, and report on key campaign metrics (CTR, CPA, ROAS, conversion rates) for each project.
  • Adjust bids, budgets, and ad placements to maximize ROI across multiple campaigns.
  • Identify weak-performing ads and implement changes to optimize performance.
  • Stay updated on Google Ads algorithm changes and industry best practices to maintain competitive performance.
  • Budget & ROI Management
  • Efficiently allocate and manage ad budgets across multiple projects to ensure the highest return.
  • Provide monthly budget forecasting and recommendations for scaling ad spend profitably.
  • Ensure that every dollar spent leads to measurable results in leads, sales, and conversions.
  • Collaboration & Cross-Team Coordination
  • Work closely with marketing teams, designers, and copywriters to develop high-converting ads.
  • Align campaign strategies with overall business goals for supplements, gym services, and training programs.
  • Report insights and recommendations to management for strategic decision-making.
  • Conversion Rate & Landing Page Optimization
  • Optimize landing pages and funnels to improve user experience and conversion rates.
  • Conduct data-driven analysis to suggest improvements in website performance related to ad campaigns.
  • Collaborate with web developers and designers to ensure ad landing pages are optimized for performance.
  • Competitive Research & Market Trends
  • Stay ahead of industry trends and competitor strategies in the fitness and supplement industries.
  • Research new tools, techniques, and ad formats to keep NP at the forefront of digital advertising.
  • Implement cutting-edge strategies that give NP a competitive edge in Google Ads.

Are you passionate about your career but struggling to find the right platform to showcase your talents? Do you take pride in being highly organized, results-driven, and having a positive attitude, yet feel undervalued by your current company?

At Nutrition Pro, we recognize your potential, your skills, and your drive for success. Here, you’re not just an employee—you’re a partner in growth. If you are goal-oriented, quality-driven, and eager to perform at your best, this is the place for you.

We are looking for ambitious individuals to grow, succeed, and build a future together. Ready to take your career to the next level? Let’s make IT happen!

Job Summary:

Nutrition Pro is looking for an experienced Google Ads Specialist to manage and optimize paid advertising campaigns across multiple projects under the Nutrition Pro brand portfolio. This role requires a data-driven and results-oriented professional who can strategize, execute, and scale campaigns across various business units, including supplements, gyms, and fitness services.

The ideal candidate has a proven track record of running high-ROI Google Ads campaigns, optimizing ad spend, and driving revenue growth. You must be able to handle multiple projects simultaneously, analyze performance data, and continuously improve ad performance to maximize return on investment (ROI).

Requirements:

• Proven track record in managing high-budget Google Ads campaigns with strong ROI results.
• Minimum 3-5 years of experience in Google Ads campaign management, preferably in e-commerce, fitness, or supplement industries.
• Strong analytical skills – ability to interpret data, identify trends, and make data-driven decisions.
• Proficiency in Google Ads, Google Analytics, Google Tag Manager, and Conversion Tracking tools.
• Experience in handling multiple projects simultaneously and managing ad budgets effectively.
• Knowledge of landing page optimization and conversion rate optimization (CRO).
• Excellent problem-solving skills and ability to think strategically.
• Strong communication skills and ability to collaborate across teams.
• Ability to adapt to fast-paced environments and adjust strategies as needed.
• Proven experience managing Google Ads campaigns with measurable success.

Why Join Nutrition Pro?

• Work with one of Malaysia’s top fitness brands and drive performance for multiple high-growth projects.
• Competitive salary + performance-based incentives based on campaign success. We are confident to give you higher than market salary and support you whatever you need as long as you can perform.
• Opportunities for career growth in a rapidly expanding company.
• Work with a high-performance team dedicated to success in the fitness and health industry.
• Freedom to experiment with new strategies and continuously improve ad performance.