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Senior Executive, Branding (Marketing)

Salary undisclosed

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Job Descriptions:

  • Shape and enhance the brand image through strategic campaigns and initiatives.
  • Develop and execute comprehensive branding campaigns in alignment with organizational objectives.
  • Monitor campaign performance and make data-driven recommendations for optimization.
  • Ensure campaigns are executed within specified timelines and allocated budgets.
  • Conduct market research to identify trends, consumer preferences, brand awareness, and competitive landscape.
  • Collaborate with external agencies and vendors to ensure seamless execution of branding initiatives, manage relationships, and oversee the quality of deliverables.
  • Work closely with internal divisions such as designers, digital, and promotion teams to ensure brand consistency across all touchpoints.
  • Participate in creative brainstorming sessions to generate innovative ideas for brand campaigns.
  • Prepare comprehensive post-campaign reports analyzing the effectiveness of completed campaigns, with the key insights and recommendations for future improvements.
  • Write compelling and on-brand copy for various communication channels, including advertising materials, social media, and website content.
  • Manage billing processes related to branding initiatives and provide weekly work-in-progress status updates.

Job Requirements:

  • Diploma or Degree in Marketing, Advertising, Mass Communication, or any related field.
  • Min 5 years of experience in branding, marketing, or any related fields.
  • Able to work in a fast-paced environment and work well under pressure.
  • Excellent communication (written and verbal) in English and interpersonal skills.
  • Strong project management skills with the ability to multitask and meet deadlines.
  • Creative thinking and problem-solving abilities.
  • Proficient in data analysis and reporting tools like MS Office, and Google Suites.
  • Familiarity with advertising platforms and trends.
  • Attention to detail and a commitment to quality.