Senior Executive, Branding (Marketing)
Salary undisclosed
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Job Descriptions:
- Shape and enhance the brand image through strategic campaigns and initiatives.
- Develop and execute comprehensive branding campaigns in alignment with organizational objectives.
- Monitor campaign performance and make data-driven recommendations for optimization.
- Ensure campaigns are executed within specified timelines and allocated budgets.
- Conduct market research to identify trends, consumer preferences, brand awareness, and competitive landscape.
- Collaborate with external agencies and vendors to ensure seamless execution of branding initiatives, manage relationships, and oversee the quality of deliverables.
- Work closely with internal divisions such as designers, digital, and promotion teams to ensure brand consistency across all touchpoints.
- Participate in creative brainstorming sessions to generate innovative ideas for brand campaigns.
- Prepare comprehensive post-campaign reports analyzing the effectiveness of completed campaigns, with the key insights and recommendations for future improvements.
- Write compelling and on-brand copy for various communication channels, including advertising materials, social media, and website content.
- Manage billing processes related to branding initiatives and provide weekly work-in-progress status updates.
Job Requirements:
- Diploma or Degree in Marketing, Advertising, Mass Communication, or any related field.
- Min 5 years of experience in branding, marketing, or any related fields.
- Able to work in a fast-paced environment and work well under pressure.
- Excellent communication (written and verbal) in English and interpersonal skills.
- Strong project management skills with the ability to multitask and meet deadlines.
- Creative thinking and problem-solving abilities.
- Proficient in data analysis and reporting tools like MS Office, and Google Suites.
- Familiarity with advertising platforms and trends.
- Attention to detail and a commitment to quality.