Job Description for Admission & Marketing Senior Executive (Mandarin Speaker)

Sri KDU Klang is #hiring

1. Admission – Leads to Enrolment Conversions

• Responsible for managing daily leads inquiries received from different marketing channels
• Provide counselling and guidance on admissions requirements to prospective parents/students.
• To work with the Marketing & Admission manager on meeting the monthly and yearly enrolment targets
• To ensure related inquiries information and updated marketing activities/events are precisely keyed into Sales Force on a daily basis.
• Team lead for admission team – Work on admission funnel to manage leads to enrolment conversion.
• Responsible for all correspondence inquiries, advice on enrolment and provide support to parents/students throughout the enrolment process.
• Ensure that excellent and timely customer service are provided at all times to students, parents and other stakeholders in line with the schools procedure and vision. To call new opportunities assigned daily.
• To secure appointments and follow up with prospects who are not turning up for appointments.
• To actively identify, acquire, and develop new sales and collaboration opportunities with the external parties such as education fair in shopping mall etc. and to convert the unconverted leads into opportunities.
• To maintain consistent contact with prospective students throughout the enrollment process and, achieve defined sales objectives/target.

2. Marketing

• Identify marketing opportunities by identifying consumer requirements, defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected businesses; establishing target market share.
• Assist the Marketing & Admission Manager in identifying and evaluating school characteristics, market share, pricing, and advertising, maintaining research databases.
• Assist marketing activities and idea for continuous improvements on performance of marketing initiatives.
• Assist and support on all marketing calendar on all activities and campaigns be implemented at a timely and effective manner.
• Analyse market trend and identify key growth opportunities, develop competitor’s benchmark and a deep understanding of consumer behaviour.
• Conduct surveys to gather feedback for continuous improvements.
• To assist the Heads of Marketing Department in the production of promotional materials.
• Support the Manager on content planning and management for all medias and Below-The-Line (BTL) materials (brochures, posters, flyers etc).

2.2 Marketing – Business Development

• Assist manager in identifying insights, defining need-states and gaps and developing marketing strategies to address such opportunities according to target groups and other markets.
• Assist Marketing Manager in the development, networking, and creation of new partnerships with schools (government school) via regular visits and relationship building.

3. Exhibitions and Event Management

• Coordinate the Company’s presence at exhibitions.
• Represent and promote the Company at event launches, trade fairs and exhibitions.
• Conduct postmortem analysis for every event.
• To be involved in other ad-hoc projects as and when assigned by the Company.

Requirements:

• Candidates must have an excellent command of written and spoken English, be proficient in Bahasa Malaysia, and must have compulsory proficiency in both speaking and writing Mandarin.
• Dependable, responsible, meticulous, detailed, and able to work with minimum supervision.
• Minimum Degree from Marketing, Business studies/Administration or Management
• Preferably with 5 years of relevant experience.
• Experience in marketing campaigns and ability to drive sales / admissions through strategic marketing initiatives and campaigns.
• Must have own transport and be willing to travel within Klang Valley with a valid driving license.
• Strong computer skills including Excel, Word, Outlook, Powerpoint, Google Applications

If you are interested in applying for the position above, please send your updated CV to [email protected] or [email protected].

Deadline for submission: 28th February 2025.