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Jobs or company...

Chief Marketing Officer

Salary undisclosed
Checking job availability...
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Simplified

Job Title: Chief Marketing Officer (CMO)

Company: Royong by RaiseTogether

Location: Publika, KL. Hybrid work arrangement.

Start Date: March 2025

About Royong: Royong by Raise Together is a startup that partners with NGOs to raise funds, by incentivising donors with the chance to win prizes. Our team is responsible for designing marketing campaigns to attract donors and support causes. Our unique platform harnesses the power of collective donations and strategic partnerships to create exciting campaigns that provide participants with a chance to win exciting prizes, as well as directing our net profits to our NGO partners. We are seeking a dynamic and experienced marketing leader to bring clarity, creativity, and strategic vision to our efforts. If you are passionate about marketing, innovation, and creating a positive social impact, we invite you to join us on this journey.

Role Overview: We are looking for a hands-on, results-driven Chief Marketing Officer (CMO) to lead our marketing strategy and execution. The ideal candidate will have experience in performance marketing, brand storytelling, and digital engagement while also being adept at transforming a young, talented team into a focused, high-performing unit. You will be responsible for ensuring each prize campaign reaches the right audience while aligning with Royong’s broader mission.

Key Responsibilities:

  • Develop and execute a cohesive marketing and brand strategy for Royong.
  • Oversee and optimize multi-channel marketing efforts, including digital, social media, influencer marketing, email, and paid advertising.
  • Tailor marketing strategies for different prize campaigns, ensuring they resonate with the right audiences.
  • Provide strong leadership, mentorship, and structure to a growing marketing team, fostering collaboration and efficiency.
  • Work closely with leadership to refine Royong’s brand positioning and messaging.
  • Monitor and analyze marketing performance metrics, adjusting strategies for maximum impact and ROI.
  • Identify and implement growth opportunities, including partnerships, sponsorships, and PR initiatives.
  • Ensure consistency in brand voice, storytelling, and customer engagement across all campaigns.

Requirements:

  • 7+ years of experience in marketing leadership, preferably in e-commerce, crowdfunding, charity fundraising, or digital platforms.
  • Proven track record in performance marketing, audience segmentation, and digital acquisition.
  • Strong understanding of the Malaysian market and ability to adapt marketing strategies for different campaigns and target audiences.
  • Experience leading and managing teams, fostering alignment, and driving performance.
  • Hands-on expertise in paid digital marketing (Google Ads, Facebook Ads, TikTok, etc.) and influencer partnerships.
  • Strong analytical mindset with the ability to interpret data and make informed decisions.
  • Excellent communication, leadership, and organizational skills.
  • Passion for social impact and a need to make a difference via meaningful work.

Why Join Us?

  • Be a key player in redefining charity fundraising in Malaysia.
  • Lead and shape the marketing direction of a growing, mission-driven company.
  • Work with a passionate and dynamic team in an exciting startup environment.
  • Competitive salary and performance-based incentives.

If you're a visionary marketing leader ready to take Royong to the next level, we want to hear from you! Apply now and help us make giving more exciting and impactful.