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Marketing Manager

Salary undisclosed

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Overview:

We are seeking a dynamic and strategic Marketing Manager to lead our marketing initiatives within our direct-to-consumer (DTC) sector. This role will focus on developing and executing marketing strategies that drive brand awareness, engagement, and sales growth. The ideal candidate will be a creative thinker with a strong understanding of consumer behavior and market trends.

Key Responsibilities:

Portfolio Strategy:

  • Generate deep insight based on understanding of industries, customers, markets, consumers needs and competitive solutions
  • Lead analysis on portfolio prioritization to deliver business objectives
  • Plan marketing strategies to achieve the agreed goal, both financial and non-financial goal.

Marketing Strategy Development:

  • Create and implement comprehensive marketing plans aligned with business objectives and market opportunities.
  • Conduct market research to identify trends, customer insights, and competitive landscape.

Brand Management:

  • Oversee brand positioning, messaging, and visual identity to ensure consistency across all channels.
  • Develop and manage campaigns that enhance brand recognition and loyalty.
  • Create eye-catching, informative materials such as posters, banners, flyers, shelf-talkers, digital screens, and product brochures. Ensure these materials align with brand guidelines and reflect the product proposition effectively.

Product Launches:

  • Lead direct to consumer communications campaign and material development
  • Collaborate with product development teams to plan and execute successful product launches.
  • Coordinate marketing efforts to support new product introductions and promotional campaigns.
  • Create a compelling product offering and design appropriate point-of-sale materials, collaborating with the sales team to enhance product visibility and awareness in the market.Budget Management:
  • Manage the marketing budget, ensuring effective allocation of resources across various initiatives.
  • Monitor, tracking and report on campaign performance and budget adherence.

Cross-Functional Collaboration:

  • Work closely with sales, design, and customer service teams to align marketing strategies with overall business goals.
  • Collaborate with external partners, including agencies and vendors, to execute marketing initiatives.

Performance Analysis:

  • Track, measure, and analyze the effectiveness of marketing campaigns, making data-driven adjustments as needed.
  • Prepare regular reports and presentations for stakeholders on marketing performance and insights.

Qualifications:

Education:

  • Bachelor’s degree in Marketing, Business Administration, or a related field

Experience:

  • 10+ years of experience in marketing roles, preferably within the MNC DTC (FMCG, Consumer Healthcare) sector.
  • Proven track record of developing and executing successful marketing campaigns.

Skills:

  • Strong understanding of various marketing tools and analytics.
  • Excellent written and verbal communication skills.
  • Proficient in marketing software and CRM systems.

Attributes:

  • Creative thinker with strong problem-solving skills.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Results-oriented with a focus on driving business growth.