Checking job availability...
Original
Simplified
Overview:
We are seeking a dynamic and strategic Marketing Manager to lead our marketing initiatives within our direct-to-consumer (DTC) sector. This role will focus on developing and executing marketing strategies that drive brand awareness, engagement, and sales growth. The ideal candidate will be a creative thinker with a strong understanding of consumer behavior and market trends.
Key Responsibilities:
Portfolio Strategy:
- Generate deep insight based on understanding of industries, customers, markets, consumers needs and competitive solutions
- Lead analysis on portfolio prioritization to deliver business objectives
- Plan marketing strategies to achieve the agreed goal, both financial and non-financial goal.
Marketing Strategy Development:
- Create and implement comprehensive marketing plans aligned with business objectives and market opportunities.
- Conduct market research to identify trends, customer insights, and competitive landscape.
Brand Management:
- Oversee brand positioning, messaging, and visual identity to ensure consistency across all channels.
- Develop and manage campaigns that enhance brand recognition and loyalty.
- Create eye-catching, informative materials such as posters, banners, flyers, shelf-talkers, digital screens, and product brochures. Ensure these materials align with brand guidelines and reflect the product proposition effectively.
Product Launches:
- Lead direct to consumer communications campaign and material development
- Collaborate with product development teams to plan and execute successful product launches.
- Coordinate marketing efforts to support new product introductions and promotional campaigns.
- Create a compelling product offering and design appropriate point-of-sale materials, collaborating with the sales team to enhance product visibility and awareness in the market.Budget Management:
- Manage the marketing budget, ensuring effective allocation of resources across various initiatives.
- Monitor, tracking and report on campaign performance and budget adherence.
Cross-Functional Collaboration:
- Work closely with sales, design, and customer service teams to align marketing strategies with overall business goals.
- Collaborate with external partners, including agencies and vendors, to execute marketing initiatives.
Performance Analysis:
- Track, measure, and analyze the effectiveness of marketing campaigns, making data-driven adjustments as needed.
- Prepare regular reports and presentations for stakeholders on marketing performance and insights.
Qualifications:
Education:
- Bachelor’s degree in Marketing, Business Administration, or a related field
Experience:
- 10+ years of experience in marketing roles, preferably within the MNC DTC (FMCG, Consumer Healthcare) sector.
- Proven track record of developing and executing successful marketing campaigns.
Skills:
- Strong understanding of various marketing tools and analytics.
- Excellent written and verbal communication skills.
- Proficient in marketing software and CRM systems.
Attributes:
- Creative thinker with strong problem-solving skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Results-oriented with a focus on driving business growth.