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Business Development Manager
Salary undisclosed
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Job Description:
1. Business Planning and Development
- Plan and develop marketing strategies for the Public, Doctors and Corporate Clients, with a key focus to grow the Malay market segment.
- Assist in the formulation of packages and pricing of the services offered to potential clientele, ensuring a win-win outcome for all
- Work with different departments in planning and implementing business plans including pricing review and marketing collaterals.
- Propose and carry out promotional activities to all clients to generate revenue
- Conduct competitor analysis and price comparison
- Plan and strategize on creating partnership with corporate clients, communities, Insurance & Agencies within Klang Valley and throughout Malaysia
- Draft the development of MoU/MoA as well as proposals for partnership and collaboration
2. Build and Strengthen Customer Channels
- To schedule visits to existing and potential Corporate Clients, Insurance Agents, Specialists and GPs.
- Review all marketing materials, ensuring that they are impactful, taking into consideration the challenges and limitations from other stakeholders.
- Organise and support marketing programmes to engage the clients.
- Build rapport with existing and potential clients to drive brand loyalty and association.
- Drive core businesses and effectively market & sell our services to all new market segments
- Prioritize & help drive a good patient journey experience for our clients, ensuring loyalty.
- Schedule visits to existing and potential Clients
- Review all new TPP agreements Business Office and Credit Control to ensure all parties are agreeable to the workflows
3. Market & Competitors Analysis: Gather Market Information and Knowledge of Customers’ Needs.
- Develop effective marketing goals and objectives and lead the team to achieve them
- Weekly updates on marketing activities eg. Scheduled visits and follow up actions (WIP).
- To help gather market information so as to keep the Business Development, Branding and Communication teams updated on competitors’ movements and the Company’s position in the market.
Job Requirements
- Bachelor’s degree in Business, Commerce, Marketing, or a related field
- Minimum 7 years of working experience, preferably in healthcare industry
- Good communications, problem solving and negotiation skills
- A dynamic team player with strong analytical ability
- Able to work independently in a fast spaced environment
- Strong networking skills and connection especially Corporate or Insurance in preferred
- Able to speak multiple local dialects is an added advantage