Performance Marketing Executive

Full Time, onsite
Hello Health Group
Kuala Lumpur, Malaysia

Salary undisclosed

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The Purpose of Your Role

As a Performance Marketing Executive, you will be responsible for the execution of the performance marketing strategy and plan in order to deliver key client and internal campaigns. This includes projecting performance, selection of channels, creation and optimisation of ads on Facebook, Instagram & other ad networks. This role is a high data driven role where efficiency is a key objective. You will work closely with other teams including account management, sales, editorial and design to develop media plans and ad content that enables high performance and high return on investment, helping to improve client delivery, website performance and revenue.

Our Performance Marketing teams are a critical part of our commercial delivery strategy and also audience engagement strategy and in this role you have the opportunity to impact millions of individuals lives and families for the better through providing them ads that inspire and drive them to action.

Your Key Responsibilities

Manage the monthly performance marketing budget allocated to you across paid channels, campaigns, clients & KPIs with the goal of maximising efficiency of spend.
Work directly with the commercial team to support the development of KPIs for client campaigns and performance projections, impacting the revenue & profitability of the business directly.
Work to deliver all key projects within timeline and on budget. Looking for more efficient ways to allocate and optimise the budget throughout the month.
Leverage our first party data to create custom targeting of audiences for ads to improve the efficiency of spend & improve the ad experience for our audience.
Set up, implement and optimise your performance marketing ads across social, display and search. Ensuring proper set up and delivery.
Analyse the performance of ads on an ongoing basis to propose improvements to the performance of these campaigns and have a deep understanding of the market, the platforms and the trends to ensure we are always operating effectively and efficiently.
Work with third party advertising networks and agencies from time to time when needed to support the delivery of campaigns and ensure these partners deliver as required.
Collaborate cross functionally with other marketing functions including social media, CRM, SEO & PR to ensure alignment of strategies, plans & approach. Working with content teams & design teams as needed to produce assets to deliver your campaigns & ads.
Report the performance of your campaigns regularly to the broader teams with suggestions for improvement month on month and innovate to propose more efficient ways of operating and executing.
Collaborate with the data team to ensure you have on hand the required data flow and analysis needed to perform at the highest level.
Stay abreast of the market dynamics and changes in advertising regulations to ensure we are always compliant with platform policies and privacy regulations

Who We Want

2+ years of experience running performance marketing campaigns for multiple platforms or brands both platform and agency experience is valued
Bachelor degree in a relevant field of study with a proven track record of self-learning, development and maintaining necessary skills as the industry evolves
Direct hands on execution & management experience of advertising media budgets with experience running ads across multiple platforms (Facebook and IG Ads, YouTube, TikTok, Zalo, LINE etc.)
Experience running the optimisation of monthly performance ad budgets across channels and teams with a proven track record of efficiency improvements
In-depth knowledge of key performance metrics that pertain to paid marketing campaigns including ROAS, CAC, LTV, PPC
Creative mindset with examples of creative ideas that were brought to life across media channels from conceptualization to execution & performance management
Passion for healthcare & an ambition to drive impact through social media and content that inspires & engages audiences
Innovative mind that is highly detail oriented and data driven with experience utilising a variety of data tools including Google Analytics, Data Studio, FB Ads Manager & Google Ads

What Hello Health Group Offers:

We are passionate individuals that are driven to succeed. Our work culture is characterized by strong team spirit, high degrees of openness and innovation, and strong collaboration across fields. We love the freedom of an entrepreneurial company and are looking for like-minded, ambitious professionals who have a desire to build something new and actively support our young company in its growth to greatness.