Epicareer Might not Working Properly
Learn More

Senior Executive, Digital Marketing

Salary undisclosed

Checking job availability...

Original
Simplified

Job Responsibilities

  • Assist to implement digital and social media initiatives to support business objectives and support Sunway Medical Centre’s brand.
  • Assist in the formulation of digital strategies and campaigns to build a lasting digital connection with customers from multi-markets. Understanding audience preferences and competitive landscapes in target markets.
  • Coordinate and execute digital marketing initiatives across owned digital channels like Social Media, SMC International website, and SEO.
  • Manage content calendars, and execute social media strategies to enhance brand presence and engagement across platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube).
  • Create content for the social media channels, or as required to support business objectives.
  • Assist in website maintenance and updating the website content with SEO best practices.
  • Analyze and report key performance metrics of digital marketing initiatives, and create monthly reports with actionable insights.

Job Requirement

  • Minimum Bachelor's degree in Digital Marketing or related field
  • At least 3 years relevant experience in digital marketing, branding communications
  • Candidate with agency experiences is an added advantage
  • Experience with B2C social media marketing, influencer marketing, SEO and SEM
  • Proficiency in digital marketing platforms and tools, including Google Analytics and social media advertising
  • Knowledge of SEO principles and best practices for optimizing online content
  • Analytical mindset and creative thinking
  • Excellent understanding of digital marketing concepts and best practices