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Senior Executive, Digital Marketing
Salary undisclosed
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Job Responsibilities
- Assist to implement digital and social media initiatives to support business objectives and support Sunway Medical Centre’s brand.
- Assist in the formulation of digital strategies and campaigns to build a lasting digital connection with customers from multi-markets. Understanding audience preferences and competitive landscapes in target markets.
- Coordinate and execute digital marketing initiatives across owned digital channels like Social Media, SMC International website, and SEO.
- Manage content calendars, and execute social media strategies to enhance brand presence and engagement across platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube).
- Create content for the social media channels, or as required to support business objectives.
- Assist in website maintenance and updating the website content with SEO best practices.
- Analyze and report key performance metrics of digital marketing initiatives, and create monthly reports with actionable insights.
Job Requirement
- Minimum Bachelor's degree in Digital Marketing or related field
- At least 3 years relevant experience in digital marketing, branding communications
- Candidate with agency experiences is an added advantage
- Experience with B2C social media marketing, influencer marketing, SEO and SEM
- Proficiency in digital marketing platforms and tools, including Google Analytics and social media advertising
- Knowledge of SEO principles and best practices for optimizing online content
- Analytical mindset and creative thinking
- Excellent understanding of digital marketing concepts and best practices