Product Marketing Manager (Expression of Interest)

Full Time, onsite
Stanley Black & Decker, Inc.
Petaling Jaya, Malaysia

Salary undisclosed

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Come Make the World With Us

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s beloved brands, including DEWALT, CRAFTSMAN, CUB CADET, STANLEY and BLACK+DECKER

The Person

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You will also:

The role is to develop and implement agreed, focused marketing strategies to achieve growth in product sales and market share expansion. Perform a range of activities to market assigned products/brands/new products to increase market share and enhance SBD presence in Malaysia, and Singapore, or any other assigned markets.
Develop new product introduction launch campaign and market execution plans to grow sales and profits in the category(s) of responsibility.
Proactively manage the portfolio of products within the category(s). Implement and monitor strategies including product positioning, demand forecasting, product updates and/or obsolescence.
Develop and execute Go-To-Market Plans for product launches.
Collaborate with the local Commercial Team, Asia Product Management, and Asia Marketing teams to define product positioning, messaging, and value propositions, and craft out promotional campaigns and programs tailored to the target audiences.
Conduct market research to understand local end-user needs & applications, market trends, and competitive landscape
Identifying product gaps in the local product portfolio, and working with Asia Product Management on white space opportunities for share gain
Conduct regular pricing analysis to ensure market-based pricing for the assigned product portfolio, and achieve/over-achieve the organization’s set profitability goals
Stay updated about local regulatory requirements, cultural considerations, and economic trends that may impact product success
Review demand forecast with Demand Planner and Sales Team monthly to ensure supply chain provide sufficient stocks meeting customer demand.
Partnering with Asia Marketing to develop contents for marketing collaterals
Monitor and control A&P budget by optimizing the allocated budget given.
Develop product marketing plans in conjunction with the Brand, Digital, eCommerce teams, Channel Sales Manager including key activities and budgets necessary for demand generation.
Building relationships with key channel partners & end-users, to gather market/end-user insights and incorporate their feedbacks for marketing strategies and products development
Act at the local product expert, providing training and support to internal teams and external partners

If you are goal orientated, with

Requires a Bachelor’s degree in Marketing, Business Administration or related area
A minimum of 5 years experience in Marketing/Sales roles(s).
Position requires accomplished analytic, written, verbal and interpersonal skills plus demonstrated track record of achievements in positions or increasing responsibilities, problem solving and decision making abilities.
Willingness to travel 25-30% of the time.
Proficiency in PC skills including MS Office and Internet usage is required.

And More

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera and online university.
Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.
Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.

Come Make the World With Us

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER®

The Person

The role is to develop and implement agreed, focused marketing strategies to achieve growth in product sales and market share expansion. Perform a range of activities to market assigned products/brands/new products to increase market share and enhance SBD presence in Malaysia, and Singapore, or any other assigned markets.
Develop new product introduction launch campaign and market execution plans to grow sales and profits in the category(s) of responsibility.
Proactively manage the portfolio of products within the category(s). Implement and monitor strategies including product positioning, demand forecasting, product updates and/or obsolescence.
Develop and execute Go-To-Market Plans for product launches.
Collaborate with the local Commercial Team, Asia Product Management, and Asia Marketing teams to define product positioning, messaging, and value propositions, and craft out promotional campaigns and programs tailored to the target audiences.
Conduct market research to understand local end-user needs & applications, market trends, and competitive landscape
Identifying product gaps in the local product portfolio, and working with Asia Product Management on white space opportunities for share gain
Conduct regular pricing analysis to ensure market-based pricing for the assigned product portfolio, and achieve/over-achieve the organization’s set profitability goals
Stay updated about local regulatory requirements, cultural considerations, and economic trends that may impact product success
Review demand forecast with Demand Planner and Sales Team monthly to ensure supply chain provide sufficient stocks meeting customer demand.
Partnering with Asia Marketing to develop contents for marketing collaterals
Monitor and control A&P budget by optimizing the allocated budget given.
Develop product marketing plans in conjunction with the Brand, Digital, eCommerce teams, Channel Sales Manager including key activities and budgets necessary for demand generation.
Building relationships with key channel partners & end-users, to gather market/end-user insights and incorporate their feedbacks for marketing strategies and products development
Act at the local product expert, providing training and support to internal teams and external partners

If you are goal orientated, with

Requires a Bachelor’s degree in Marketing, Business Administration or related area
A minimum of 5 years experience in Marketing/Sales roles(s).
Position requires accomplished analytic, written, verbal and interpersonal skills plus demonstrated track record of achievements in positions or increasing responsibilities, problem solving and decision making abilities.
Willingness to travel 25-30% of the time.
Proficiency in PC skills including MS Office and Internet usage is required.

And More

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.
Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.
Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.