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ASSISTANT BRAND MANAGER/MANAGER

Salary undisclosed

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Jobs Descriptions:

  • Drive the development and execution of brand initiatives, including new product launches and consumer promotions, to enhance brand visibility and loyalty.
  • Plan and manage brand strategies, including A&P activities, consumer insights, competitor analysis, and product innovation.
  • Collaborate with internal teams and external partners, such as agencies and media, to ensure effective branding and communication efforts.
  • Conduct market research to inform strategies and oversee the lifecycle of products, including planning for new launches.
  • Manage promotional materials, digital content, and campaigns, ensuring alignment with brand objectives and adjusting based on performance insights.
  • Represent the brand marketing department in key customer engagements and handle customer feedback to maintain brand trust.
  • Monitor and analyze marketing and sales performance, preparing regular reports and recommendations for improvement.
  • Develop cost-effective brand plans within budget and allocate resources efficiently.
  • Stay updated on market trends through regular visits and competitor monitoring to keep strategies relevant.
  • Set and achieve brand goals aligned with top management’s vision, focusing on increasing brand awareness and driving purchase decisions.
  • Coordinate and manage marketing campaigns, ensuring alignment with brand guidelines
  • To take ownership and responsibility for food safety and its non-compliance challenges.

Requirements:

  • Possess a Business or Marketing degree;
  • Must have at least 3 years Marketing/Branding experience preferably in an FMCG environment;
  • Strong leadership and communication skills;
  • Must be team player and able to lead and motivate the marketing team to achieve their targets.