Digital Marketing Executive

DIGITAL MARKETING EXECUTIVE - JOB DESCRIPTION

The Digital Marketing Executive role requires a savvy digital marketer with hands-on execution experience in paid search, paid social, and Google SEO. Their contribution will help businesses gain leads and sales growth through continuous reviewing, monitoring, reporting, and optimization of digital marketing channels such as Google Ads, Facebook Ads, and organic search strategies.

Accountability

Campaign Management, SEO, and Execution (50%)

• Manage over 20-25 lead generation marketing campaigns, including paid and organic search strategies.
• Acknowledge and execute the delegated tasks from Account Managers and Performance Managers in a timely manner.
• Proactively schedule and perform recurring optimizations, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, SEO audits, content optimization, and reporting.
• Conduct keyword research, on-page and off-page SEO optimization, and technical SEO improvements.
• Prioritize conflicting tasks and actively communicate task progress and completion time to manage stakeholder expectations.
• Perform effective split testing by creating content that will engage and drive results.
• Thoroughly review all outputs to ensure accuracy, quality, and best practices in both paid and organic search strategies.
• Assist in the onboarding of new clients when necessary.

Investigation, Reporting & Funnel Analysis (30%)

• Proactively monitor and communicate campaign and SEO performance to immediate stakeholders.
• Assess, investigate, and resolve campaign and SEO performance issues.
• Produce insightful reports (ad hoc and scheduled) for the allocated channels.
• Initiate discussions with managers on growth strategies for paid and organic traffic.
• Employ analytical reasoning, data analysis, and problem-solving skills to effectively and efficiently manage campaigns.
• Collaborate with the Data team to continually provide feedback to optimize client dashboards more efficiently and effectively.
• Reach out to senior support immediately and proactively when encountering challenging issues.

Client Communication & Collaboration (20%)

• Champion ideas and insights for the development of digital strategies for both paid and organic campaigns, including strategic roadmaps, media plans, experiments, and promotional campaigns.
• Provide task briefs to other departments such as Creative and Data.
• Effectively communicate internally and externally with direct stakeholders.